Please answer the following questions, based on your purchase experience at River City Ford.

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* 1. Purchaser's name

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* 2. Who was your Sales and Leasing Consultant? (For your convenience, this name is included in the letter or email. Please select the name in the list below.)

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* 3. Thinking about your purchase experience at our dealership, how satisfied are you with each of the following:

  Completely Satisfied Very Satisfied Fairly Well Satisfied Somewhat Satisfied Very Dissatisfied Not Applicable
A. Your overall purchase experience
B. Honesty and sincerity of dealership personnel
C. Promptness of your greeting
D. Your salesperson's courteousness
E. Your salesperson's concern for your vehicle needs
F. Your dealership's concern for your financing needs
G. Your test or demonstration drive (if taken)
H. Explanation of vehicle's operating features
I. Knowledge of all vehicles
J. Pace of the sale, that is, how fast or slow the purchase process

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* 4. Did your Salesperson...

  Yes No Don't Know
A. Ask about your particular wants and needs
B. Suggest a vehicle to satisfy your driving needs
C. Schedule your first maintenance appointment

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* 5. Were you given a tour of our Service Department?

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* 6. Were you pressured to purchase or lease a vehicle through our dealership?

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* 7. Were you pressured to purchase other products and services?

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* 8. Did your salesperson ensure you know how to get your vehicle serviced at our dealership?

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* 9. Did you receive a follow up call from your salesperson?

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* 10. Based on your purchase experience, would you

  Definitely Would Probably Would Maybe Not Probably Not Definitely Not
A. Recommend your salesperson
B. Recommend the dealership

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* 11. Taking delivery of your vehicle, how would you rate the cleanliness?

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* 12. What brought you into the dealership?

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* 13. Comments about your vehicle purchase or dealership experience.

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* 14. Please verify your email address below.

Thank you for your feedback!
Kyle Forcier
General Manager
River City Ford

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