Acura ILX Marketing Challenge - Post Research Survey Page 1 Question Title University: Boston University California State University, Fullerton Clark Atlanta University Florida International University Johns Hopkins University Indiana Institute of Technology Michigan State University Middle Tennessee State University North Carolina Agricultural and Technical State University New York Institute of Technology San Jose State University University of Central Oklahoma University of Cincinnati University of Houston University of Massachusetts University of Nebraska-Lincoln University of Pittsburgh University of New Mexico University of Rhode Island University of Southern California Question Title Age Under 21 21-25 26-30 31-35 36-40 Over 40 Question Title Race/Ethnicity White Hispanic or Latino Native American Asian African American Pacific Islander Other Prefer not to answer Question Title What is your main entertainment source? Cable TV Streaming TV YouTube Social Media Question Title What are the two most important factors when purchasing your first post-grad car? Budget Fuel economy Brand name Performance/Fun to drive Practicality/Function Exterior features Interior features (i.e: Carplay/Technology/Audio System) I don't plan to purchase a car Question Title If you plan to purchase a new car in the next 3-5 years, how do you intend to acquire this? Purchase Lease Finance Subscription Question Title Which luxury auto brands would you most prefer to drive? German (i.e. Mercecdes, BMW, Audi) Japanese (i.e. Lexus, Infiniti, Acura) American (i.e. Lincoln, Cadillac) Other I don't have a preference Question Title Do you have a positive, negative or neutral view of the Acura brand and its products? Positive Negative Neutral Question Title How aware of the Acura brand are you? Never heard of it Indifferent Very familiar Clear i We adjusted the number you entered based on the slider’s scale. Question Title How would you describe the Acura brand? Luxury brand Performance brand Somewhere in the middle I don't know If you have or own a car: Question Title What type of car do you own now? Sedan Coupe SUV Hatchback Question Title What brand of car do you currently own? Question Title Your primary reason for driving: Driving to and from work Driving to and from school Driving to see friends or family I like to drive friends around and help others I use Uber/Lyft and drive as little as possible Question Title What kind of impact did the connection between the Acura NSX high-performance supercar have on your opinion about the Acura brand? Positive impact Negative impact It did not impact my opinion of Acura Question Title Did awareness of the college grad program from Acura Financial Services impact your consideration of buying an Acura product? Yes No Done