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Premier League Fandom and Brand Community Survey

The following survey has been carried out to explore how the Premier League builds brand community among U.S fans. It consists of 21 questions with an estimated completion time of under 10 minutes.
All answers will remain totally anonymous and will be used explicitly for academic research conducted as part of a masters dissertation . Please answer honestly based on your personal experiences.
1.Do you currently follow the English Premier League?
2.Are you a fan in the United States?
3.What is your age?
4.What is your gender?
5.Which state do you live in?
(If you do not wish to specify please leave blank)
6.What is your ethnicity?
7.How long have you followed the Premier League?
8.What English Premier League team do you support ?
9.In a typical Premier League season, approximately how many of the 38 league matches do you watch live or in full?
(If you do not know exactly please estimate )
10.How often do you watch Premier League matches?
11.When you watch Premier League matches, how do you usually watch them?
Premier League Mornings Live is a two-day fan festival created in partnership with NBC Sports where fans can watch Premier League matches on big screens together, while enjoying a host of other exciting activities.

Previous fan festivals were held in Kansas City, Chicago, Nashville, Washington D.C., New York, Boston, Austin, Miami Beach, Los Angeles, Philadelphia and Orlando and Nashville.
12.Have you ever attended a Premier League fan fest in the U.S.?
13.

Have you heard of Premier League Mornings Live fan festivals in the U.S. ,prior to this survey ?
14.If Yes, how likely would you be to attend a Premier League fan fest in the U.S.?
Very Unlikely
Unlikely
Somewhat Unlikely
Neither likely nor Unlikely
Somewhat Likely
Likely
Very likely
15.Please rate each statement from 1 = strongly disagree to 7 = strongly agree.
(1) Strongly Disagree
(2) Disagree
(3) Somewhat Disagree
(4) Neither Agree nor Disagree
(5) Somewhat Agree
(6) Agree
(7) Strongly Agree
I see myself as a Premier League fan.
Being a Premier League fan is important to me.
I feel attached to the Premier League.
I closely follow Premier League news and updates.
16.Please rate each statement from 1 = strongly disagree to 7 = strongly agree.
(1) Strongly Disagree
(2) Disagree
(3) Somewhat Disagree
(4) Neither Agree nor Disagree
(5) Somewhat Agree
(6) Agree
(7) Strongly Agree
I feel part of a Premier League community.
I feel connected to other Premier League fans.
Premier League content makes me feel included in a wider fan group.
Engaging with Premier League content gives me a sense of belonging.
I feel a shared identity with other Premier League fans.
17.Please rate each statement from 1 = strongly disagree to 7 = strongly agree
(1) Strongly Disagree
(2) Disagree
(3) Somewhat Disagree
(4) Neither Agree nor Disagree
(5) Somewhat Agree
(6) Agree
(7) Strongly Agree
I follow the Premier League on social media.
I regularly engage with Premier League content on social media.
Social media helps me feel closer to the Premier League.
Premier League social media content increases my interest in the league.
18.Which platforms do you use most to follow the Premier League?
19.What type of content do you engage with most?
20.Please rate each statement from 1 = strongly disagree to 7 = strongly agree.
Please answer with Premier League fans in mind.
(1) Strongly Disagree
(2) Disagree
(3) Somewhat Disagree
(4) Neither Agree nor Disagree
(5) Somewhat Agree
(6) Agree
(7) Strongly Agree
If people are in a group, then they may feel emotions they otherwise would not have.
People can feel emotions based on their group’s actions.
A group’s history can affect its members’ emotions.
Group members can feel emotional reactions to events they were not directly involved in.
People can identify with a group and feel emotions as a result of being a member of that group.
21.Please rate each statement from 1 = strongly disagree to 7 = strongly agree.
(1) Strongly Disagree
(2) Disagree
(3) Somewhat Disagree
(4) Neither Agree nor Disagree
(5) Somewhat Agree
(6) Agree
(7) Strongly Agree
I would recommend the Premier League to other people in the U.S.
I am likely to continue following the Premier League in the future.
I feel emotionally attached to the Premier League.
Engaging with Premier League content makes me more likely to watch matches.
Thank you for your participation !