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dvm360 clinical updates: Pet owner paths
1.
What percentage of pet owners today do you estimate fits within each of these attitudinal segments?
"I trust my vet completely and always follow all of his/her recommendations."
"I value my vet’s input, but I ultimately make the decisions about my pet’s healthcare, sometimes following recommendations and sometimes not."
"I do not have a regular, ongoing relationship with a vet."
"I listen to my vet’s input, but also like to research on my own and get opinions from other sources such as friends or family."
"My vet is my go-to source for everything (services and products) related to my pet(s)."
2.
Thinking of all the patients you’ve seen in the last week where you discussed pain, what percentage would you estimate ...
Scheduled the appointment specifically because of pain?
Scheduled the appointment for preventive care or some other reason?
3.
Thinking of all the patients you’ve seen in the last week where you discussed dental care, what percentage would you estimate ...
Scheduled the appointment specifically because of dental concerns?
Scheduled the appointment for preventive care or some other reason?
4.
Thinking of all the patients you’ve seen in the last week where you discussed dermatology issues, what percentage would you estimate ...
Scheduled the appointment specifically because of dermatology concerns?
Scheduled the appointment for preventive care or some other reason?
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