Pet Owner & Product Market Research Questionnaire Question Title * 1. What is your gender? Male Female Question Title * 2. What is your age? Question Title * 3. What is your ethnicity? Question Title * 4. Which state & city do you live in? Question Title * 5. Are you single or married? Single Married Question Title * 6. How many children do you have? Question Title * 7. Do you have a pet? If yes, what type of pets? Dog Cat Other I do not own a pet Question Title * 8. How many pets do you have? Which breed? Question Title * 9. Do you have an elderly dog or cat? If yes how old are they? What type of health issues do they have? Question Title * 10. Select the most appropriate to your view on your pets? Just a pet A companion A family member Question Title * 11. Do you buy gifts to celebrate your dog or cat’s birthday? Yes No Question Title * 12. What’s the most important concern towards your pets? A healthy happy life Ability to learn more skills & tricks Ability to get along better with people & other animals Question Title * 13. How much on average do you spend on pet accessories for your dog or cats? Less than $20 $20 ~ $40 More than $50 Question Title * 14. What type of pet accessories did you purchase for your dog or cats in the past 6 months? Toys Pet carrier Bed Collar or Leash None Question Title * 15. When you travel, do you take your pets with you? Yes No Sometimes Question Title * 16. Would you be happy to pay slightly more than the average pet shop price for high quality, unique and well designed products for your dog or cat? Yes No Maybe Question Title * 17. Do you own a pet carrier? If yes what type of pet carrier do you prefer? Hand carry tote style w/ shoulder strap Backpack style Pet stroller I do not own a pet carrier Question Title * 18. Is there functionality, feature & material you would like to see on pet carrier & beds that’s not available on the market yet & why? Question Title * 19. Where do you usually shop for your pet accessories? Big chain pet supply store Small boutiques Warehouse club store Online Question Title * 20. Do you shop pet accessories online? If yes, which online store you prefer and why? Question Title * 21. List 2 of your favorite dog or cat related Facebook page, chat forum or blog? Question Title * 22. Do you volunteer or donate to any animal related charities? If yes, which one? Question Title * 23. When purchasing a pet carrier or bed, rank from 1 to 5. 1 as most important, 5 as least important to you? 1 2 3 4 5 Style & looks 1 2 3 4 5 Price 1 2 3 4 5 Sanitary / Easy to clean 1 2 3 4 5 Quality 1 2 3 4 5 Made w/ green sustainable materials Question Title * 24. Does your dog or cat suffers any type of allergy? Yes No If yes what type? Question Title * 25. Do you allow your dog or cat to sleep with you on your bed? Yes No Question Title * 26. Do you have a pet bed? if yes, What type of bed you have for your dog or cat? Basic pillow shape or fancy type? Yes No What Type? Question Title * 27. What is your personal style on fashion & home décor? Fun, Sparkle & Colorful Shabby Chic & Floral Minimalist & Monochromatic Question Title * 28. What is your favorite color in clothing & accessory? Why? Question Title * 29. When you do use a pet carrier, where do you usually take your pets to? And for what purpose? Go shopping To the Vet or grooming Travel on the airplane Elderly pets can’t walk too far Question Title * 30. Is there a particular thing, imagery or scent that will triggers warm & fuzzy feeling / memories of you and your pet? Done