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Hi Nicky,

It was great to discuss your strategy today to repivot the business, more towards online (or rather remote delivery) and teacher training. Congratulations again on your recent wins and your top 4 ranking!

With a new website developed by Disquiet Dog, you won't just get a swish new design. The new site will be stitched into your overall strategy so that you achieve a number of other key outcomes at the same time: 
  • better support for the people who prefer to self-serve, by giving them direct and obvious routes to book themselves onto your programmes.
  • a tone and approach which emulates the kind of real-life conversations you'd have with people if they stopped by or had a live video call with you.
  • a website that really engages people, as you do in real life
  • amplification of your brand and brand values 
  • a powerful first impression for all stakeholders, including international government officials, British Council employees, agents, state school education providers, and direct clients.
  • a backend website environment (content management system) which will ensure you can quickly replicate and expand your range of courses in order to respond quickly to market demand and emerging opportunities
  • a new site that positions more highly in search engines like Google when your ideal customers come looking for the kind of thing you offer, by mapping a range of converting keywords to new and existing website pages, so every page provides you with a lift in positioning.

Please take all the time you need to complete this survey so that we are able to start to build an accurate picture from which to provide you with a rough quote for the kind of services we can offer. Do skip any questions you're uncomfortable answering.

Thanks!

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* 1. What main issues do you have with the current website?

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* 2. What would you absolutely want to keep from the current website?

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* 3. What do you consider to be the brand values of Peartree Languages?

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* 4. Who do you consider to be Peartree's most direct competitors? (Maybe separate this into GE and TT).

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