2023 WIN Expo - Conference Topics Survey
Conference plans have already begun for the 11th annual North Coast Wine Industry Expo (WIN Expo) and we'd like your feedback on topic ideas to ensure we're covering what's most important to you!
Please fill out the following survey to indicate your level of interest in the following Wine Industry Topics. You may skip any topics that are not relevant to your role and/or position.
1.
Winemaking & Production
(Please select topics you are interested in)
Processes that affect fermentation
New technology in the cellar
Finishing processes and products
Resources for flavor, bouquet, or color enhancement
Management of undesirable wine elements (i.e. smoke taint, brettanomyces, etc)
Other (please specify)
2.
Sales & Marketing
(Please select topics you are interested in)
Driving Traffic to the Tasting Room
DTC sales strategies
3 Tier Sales strategies
Incorporating AI into your sales and marketing
Events and other special consumer experiences
Marketing strategies related to digital platforms
Packaging Innovation
Wine Club Growth Strategy
Branding and brand refreshing
Public relations and working with the media and influencers of the industry
Trendy wines such as hot varietals
Wineries moving beyond the traditional wine product
Product positioning from value-forward to luxury
Other (please specify)
3.
Strategy & Leadership
(Please select topics you are interested in)
Grape and Bulk Market updates and predictions
Mergers & Acquisitions Updates and predictions
Staffing / HR related sessions
Crisis Management - Preparing for the challenges such as wildfires, droughts, etc.
Personnel-related topics including staff safety and training, support of team morale
Managing a remote workforce
Keeping key staff members
Impacts of banking and financial markets on the wine industry
Other (please specify)
4.
Vineyard & Growers
(Please select topics you are interested in)
Biodynamics and their related certifications
Regenerative farming and their related certifications
Advances in sustainability
Farming technology and equipment
Organic farming and their related certifications
Water management
Pest management resources
The impacts of climate change
Root stocks and other vine-related topics
2023 Harvest recap and forecast on the state of bulk and grape market for 2024
Other (please specify)
If you have a specific topic not listed here you would like us to consider, or you'd like to just provide additional feedback on what you do see,
please do so here
.
