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Annual Readership Survey
1.
Which of these non-insurance publications do you read on a regular basis? (choose all that apply)
Bloomberg
CFO
Fast Company
Fortune
Harvard Business Review
Inc.com
MIT Sloan Management Review
New York Times
Wall Street Journal
Other (please specify)
2.
Which of these other insurance publications do you read? (choose all that apply)
Best's Review
Business Insurance
Independent Agent
Insurance Insider
Insurance Journal
Leader's Edge
Reactions
Intelligent Insurer
Other (please specify)
3.
How do you prefer to read the following topics? (choose 1 preference for each)
On computer
Mobile device
In print
N/A
in-depth business features
On computer
Mobile device
In print
N/A
analysis & viewpoints
On computer
Mobile device
In print
N/A
insurance news
On computer
Mobile device
In print
N/A
4.
How do you read Carrier Management? (choose all that apply)
Print
Online
Mobile
5.
Why are your most read business publications your go-to sources? (rate each of the following)
Not important
No opinion
Important
Original stories and information I can't get elsewhere
Not important
No opinion
Important
Covers a lot of topics in one place
Not important
No opinion
Important
Allows me to tailor my topic preferences
Not important
No opinion
Important
Content my peers are reading
Not important
No opinion
Important
Content my competitors are reading
Not important
No opinion
Important
Surprises me with new viewpoints
Not important
No opinion
Important
Shares useful topics for business
Not important
No opinion
Important
Offers useful topics for life
Not important
No opinion
Important
Provides ideas for being a better leader
Not important
No opinion
Important
6.
The following articles were among Carrier Management’s most popular this year. Please select all that apply to your experience with each article.
(link to article here)
I read it.
I did not read it.
I care about InsurTech.
Title and summary grab me.
I like charts & graphs.
I haven't seen this research elsewhere.
It was too long.
Please feel free to add more information you remember about your experience with this article.
7.
(link to article here)
I read it.
I did not read it.
I value articles about talent management
The headline grabbed me.
I like step-by-step advice on leadership.
I prefer insurance industry specific topics.
I think emotional intelligence is a crock.
I don't like soft subjects.
Feel free to share other information you remember about your experience with this article.
8.
(link to article here)
I read it.
I did not read it.
I need articles that teach me about technology in language I understand.
I care about blockchain.
This subject is too technical.
Feel free to share other information you remember about your experience with this article.
9.
(link here to article)
I read it.
I did not read it.
The headline is an attention grabber.
I like articles that offer advice on performance improvement/business growth.
I do not like articles authored by consultants.
I like articles by peers or industry participants.
Feel free to share other information about your experience with this article.
10.
(link to article here)
I read it.
I did not read it.
I like articles that offer lists, multiple sources and links to original sources for more info.
I like articles on leadership.
The elephant image raised my curiosity.
I prefer detailed articles to short summaries.
I like an article that offers multiple opinions and conflicting advice.
The article was locked or I would have read it.
Feel free to share other information you remember about your experience with this article.
11.
How valuable to you are articles about or by other executives?
Unimportant
No Opinion
Very Important
Clear
12.
Below are snapshots of some recent covers of Carrier Management magazine. Select
all
of the editions you might read based upon the information on the cover, even if you don't recall seeing them.
13.
If you selected covers with photos of people, explain those selections. (check all that apply)
I like covers with photos of industry leaders.
I recognize the person on the cover. I'll only read the edition if it's someone I recognize.
I don't recognize the person on one or more of the covers. It doesn't matter. I want to find out more about them.
I’m interested in the topics on the cover.
I did not select any covers with photos of people.
Please add comments about covers you liked or didn't like containing images of people.
14.
If you selected covers with artwork other than photos of people, explain those selections. (check all that apply)
The images on the covers I selected are interesting
I'm interested in the topics on the cover.
I like the clean, uncluttered cover.
They remind me of Harvard Business Review.
I only selected covers with people photos.
Please add any comments about the covers you liked or didn't like.
15.
Do you share your copy of Carrier Management or particular stories with others? (choose all that apply)
With the C-suite
With directors
With managers
With associates
I do not share it
Others?
16.
Compared to other business publications I read, Carrier Management is:
Not very valuable
Valuable
Very valuable
Clear
17.
Please rank how you feel about the following formats of the content you read across print, online and in enewsletters.
Select
I would be interested in being connected with C-suite peers through a forum.
Yes
No
I should be able to access all of a publications' content both in print and online.
Yes
No
I like getting information from videos and podcasts.
Yes
No
I like receiving weekly summaries on the weekends.
Yes
No
I would pay more to have education courses and webinars as part of my Carrier Management membership
Yes
No
I like graphs and charts with articles.
Yes
No
Executive summaries of long articles are useful to me.
Yes
No
Are there any educational topics you'd be interested in?
18.
How do you feel about Carrier Management's daily headlines enewsletter? (check as many as apply)
I do not receive the newsletter.
I find the content a useful part of my morning routine.
I wish it came later in the day.
I like the executive leadership, strategy, talent and other in-depth articles.
I wish it offered more original reporting and analysis of current events.
I would like more news headlines aggregated from other sources.
I prefer a weekly to a daily wrap up with links to stories if I want to read more.
I'm not a paid subscriber and feel the best articles are locked so I can't read them.
19.
How can we improve Carrier Management magazine? What information that isn't currently available in Carrier Management (or other industry publications) would be valuable to you in your company?
20.
Tell us about yourself. What type of organization do you work for?
Primary insurance carrier
Reinsurer
Insurance agency or brokerage
Service provider
Consulting firm
Research & analysis
Other (please specify)
21.
What best describes your title?
C-Suite officer
Insurance leader/manager, but not C-Suite
Insurance professional, but without leadership responsibility
Other (please specify)
22.
What best describes the geographic region your company services?
Global
More than one continent but not all
North America only
U.S. Regional or Super-Regional
Other (ex: Europe only)
23.
Which range below includes your level of experience in the insurance industry?
Less than five years
More than five years, but less than 20
Over 20 years
24.
How do you choose products and services for your company? (check all that apply)
Insurance trade publications
Conferences
Other companies/referrals
Personal relationships
Broad based business publications & media
Other (please specify)
25.
I am responsible for the purchase or acquisition of the following (check all that apply):
Reinsurance
Education
Computers
Claims
Asset management
Premium finance
Personnel acquisition/recruitment
Accounting services/actuarial
Technology & software
Event Space
Other (please specify)
26.
Would you be interested in writing an article for Carrier Management?
Yes
No
If Yes, please leave your email address so we can contact you and share the subject you are considering or email our editor at ssclafane@carriermanagement.com after completing the survey.
