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Perceptions and Assumptions Fundraisers have about Over 70’s Donors’ Digital Behaviour

Thank you for helping us out with this new research. It’ll take just a few minutes – there are only 11 questions (multiple choice).

This is Parachute Digital’s 4th research project – we hope it will be as useful to you as the first three .

This research seeks to answer the question – DO people over 70 years of age use digital more than we think they do? And do they GIVE online, or not?

And, how has COVID-19 changed their normal behaviours?

But to check our assumptions, we want to find out what OTHER fundraisers like YOU think about your older donors.

And by the way - Thanks heaps for your help 

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* 1. What percentage of your donors are over 70 years of age?

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* 2. What segment do most of your donors over 70 years of age fall into?

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* 3. How many of your donors are confirmed bequestors?

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* 4. What is your preferred method of contacting your donors who are over 70?

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* 5. Do you employ different tactics to engage with specific age groups?

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* 6. Please indicate how much you agree or disagree with the following statements:

  Agree Somewhat agree Neutral Somewhat disagree Disagree
People over 70 do not donate online
People over 70 do not have/use email
People over 70 do not visit our website
People over 70 do not use internet banking, such as BPay
People over 70 do not use devices like smartphones and tablets
People over 70 do not use Siri or voice command devices
People over 70 do not like to pay for things via automated debits (subscriptions or regular payments)
People over 70 prefer to donate with cheques or cash
People over 70 do not trust the internet to put their credit card details online
People over 70 do not use Paypal, Apple Pay, Android Payetc
People over 70 do not have/use social media
People over 70 do not watch videos on YouTube regularly
People over 70 prefer to talk to someone to make a donation
People over 70 do not donate via a text message
People under 70 donate online more often than those over 70
We prefer not to contact donors over 70 via email
We prefer to contact donors over 70 via mail or phone
Our target audience for online advertising is younger people under 45 years of age
We generally do not have digital contact details (email, online messaging etc.) for people over 70
People over 70 are more likely to be direct mail donors
“Baby Boomers” are sought after donors in our organisation

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* 7. . Since the onset of Covid-19, would you say more people over 70:

  Agree Somewhat agree Neutral Somewhat disagree Disagree
Have become more digital savvy?
Have embraced online payment methods?
Are spending more time online?
Are donating online more?

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* 8. To help us apply the best analysis to these findings, can you please tell us:
What sector is your organisation in?

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* 9. What size (income) organization do you work for?

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* 10. What type of fundraiser do you consider yourself to be?

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* 11. To help us apply the best analysis to these findings, please share your other ideas/comments about people over 70 and their digital/ donation habits?

0 of 11 answered
 

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