People over 70 do not donate online
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People over 70 do not have/use email
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People over 70 do not visit our website
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People over 70 do not use internet banking, such as BPay
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People over 70 do not use devices like smartphones and tablets
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People over 70 do not use Siri or voice command devices
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People over 70 do not like to pay for things via automated debits (subscriptions or regular payments)
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People over 70 prefer to donate with cheques or cash
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People over 70 do not trust the internet to put their credit card details online
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People over 70 do not use Paypal, Apple Pay, Android Payetc
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People over 70 do not have/use social media
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People over 70 do not watch videos on YouTube regularly
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People over 70 prefer to talk to someone to make a donation
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People over 70 do not donate via a text message
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People under 70 donate online more often than those over 70
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We prefer not to contact donors over 70 via email
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We prefer to contact donors over 70 via mail or phone
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Our target audience for online advertising is younger people under 45 years of age
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We generally do not have digital contact details (email, online messaging etc.) for people over 70
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People over 70 are more likely to be direct mail donors
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“Baby Boomers” are sought after donors in our organisation
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