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Digital Marketing - Does it work for you?
Digital Marketing is changing the way hotels and hospitality businesses reach current and potential guests. This survey is designed to understand the use and effectiveness of this marketing approach.
How valuable are the following booking channels in driving revenue for your business.
Very valuable
Valuable
Neutral
Limited value
Not valuable
N/A
OTA's
Website direct bookings
Marketing consortium
Travel/ tour agencies
Other (please specify)
How useful are the following in helping to develop your marketing strategies
Very useful
Useful
Neutral
Limited usefulness
No use at all
Not sure
Guests comment cards
Very useful
Useful
Neutral
Limited usefulness
No use at all
Not sure
Trip Advisor reviews
Very useful
Useful
Neutral
Limited usefulness
No use at all
Not sure
Other review sites
Very useful
Useful
Neutral
Limited usefulness
No use at all
Not sure
Net promoter scores (NPS)
Very useful
Useful
Neutral
Limited usefulness
No use at all
Not sure
Direct customer feedback
Very useful
Useful
Neutral
Limited usefulness
No use at all
Not sure
Comment
*
Do you monitor and manage the costs of your marketing against revenue?
(Required.)
Yes
No
Not sure
Comment
*
Do you have a Digital Marketing Strategy implemented in your business?
Digital Marketing is using any form of digital media including the internet, social media and distributing your marketing message through any digital channel.
(Required.)
Yes
Not yet but Intend to implement a strategy within 12 months
Do not understand how digital marketing can help my business
Not relevant to my business
Comment
