Digital Marketing - Does it work for you?

Digital Marketing is changing the way hotels and hospitality businesses reach current and potential guests. This survey is designed to understand the use and effectiveness of this marketing approach.

Question Title

* How valuable are the following booking channels in driving revenue for your business.

	Very valuable	Valuable	Neutral	Limited value	Not valuable	N/A
OTA's	OTA's Very valuable	OTA's Valuable	OTA's Neutral	OTA's Limited value	OTA's Not valuable	OTA's N/A
Website direct bookings	Website direct bookings Very valuable	Website direct bookings Valuable	Website direct bookings Neutral	Website direct bookings Limited value	Website direct bookings Not valuable	Website direct bookings N/A
Marketing consortium	Marketing consortium Very valuable	Marketing consortium Valuable	Marketing consortium Neutral	Marketing consortium Limited value	Marketing consortium Not valuable	Marketing consortium N/A
Travel/ tour agencies	Travel/ tour agencies Very valuable	Travel/ tour agencies Valuable	Travel/ tour agencies Neutral	Travel/ tour agencies Limited value	Travel/ tour agencies Not valuable	Travel/ tour agencies N/A

Other (please specify)

Question Title

* How useful are the following in helping to develop your marketing strategies

	Very useful	Useful	Neutral	Limited usefulness	No use at all	Not sure
Guests comment cards	Guests comment cards Very useful	Guests comment cards Useful	Guests comment cards Neutral	Guests comment cards Limited usefulness	Guests comment cards No use at all	Guests comment cards Not sure
Trip Advisor reviews	Trip Advisor reviews Very useful	Trip Advisor reviews Useful	Trip Advisor reviews Neutral	Trip Advisor reviews Limited usefulness	Trip Advisor reviews No use at all	Trip Advisor reviews Not sure
Other review sites	Other review sites Very useful	Other review sites Useful	Other review sites Neutral	Other review sites Limited usefulness	Other review sites No use at all	Other review sites Not sure
Net promoter scores (NPS)	Net promoter scores (NPS) Very useful	Net promoter scores (NPS) Useful	Net promoter scores (NPS) Neutral	Net promoter scores (NPS) Limited usefulness	Net promoter scores (NPS) No use at all	Net promoter scores (NPS) Not sure
Direct customer feedback	Direct customer feedback Very useful	Direct customer feedback Useful	Direct customer feedback Neutral	Direct customer feedback Limited usefulness	Direct customer feedback No use at all	Direct customer feedback Not sure

Comment

Question Title

* Do you monitor and manage the costs of your marketing against revenue?

Yes

Not sure

Comment

Question Title

* Do you have a Digital Marketing Strategy implemented in your business? Digital Marketing is using any form of digital media including the internet, social media and distributing your marketing message through any digital channel.

Yes

Not yet but Intend to implement a strategy within 12 months

Do not understand how digital marketing can help my business

Not relevant to my business

Comment