2016 Admissions Survey of HS students

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* 1. What is typically your first exposure to a school?

College ranking website

School counselor

Google / web search

Sports on television

A friend or family member

Social media

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* 2. One a scale of 1 (not at all important) to 5 (essential), please rank the following factors when deciding to attend a school.

	Not at all important	Somewhat important	Important	Very important	Essential
Academic reputation	Academic reputation Not at all important	Academic reputation Somewhat important	Academic reputation Important	Academic reputation Very important	Academic reputation Essential
Diversity of undergraduate class	Diversity of undergraduate class Not at all important	Diversity of undergraduate class Somewhat important	Diversity of undergraduate class Important	Diversity of undergraduate class Very important	Diversity of undergraduate class Essential
Cost	Cost Not at all important	Cost Somewhat important	Cost Important	Cost Very important	Cost Essential
Proximity to major metropolitan areas	Proximity to major metropolitan areas Not at all important	Proximity to major metropolitan areas Somewhat important	Proximity to major metropolitan areas Important	Proximity to major metropolitan areas Very important	Proximity to major metropolitan areas Essential
Campus culture	Campus culture Not at all important	Campus culture Somewhat important	Campus culture Important	Campus culture Very important	Campus culture Essential
Feeling like I belong socially	Feeling like I belong socially Not at all important	Feeling like I belong socially Somewhat important	Feeling like I belong socially Important	Feeling like I belong socially Very important	Feeling like I belong socially Essential
Safety	Safety Not at all important	Safety Somewhat important	Safety Important	Safety Very important	Safety Essential
Placement rates in jobs directly out of school	Placement rates in jobs directly out of school Not at all important	Placement rates in jobs directly out of school Somewhat important	Placement rates in jobs directly out of school Important	Placement rates in jobs directly out of school Very important	Placement rates in jobs directly out of school Essential
Living accommodations	Living accommodations Not at all important	Living accommodations Somewhat important	Living accommodations Important	Living accommodations Very important	Living accommodations Essential
Class size	Class size Not at all important	Class size Somewhat important	Class size Important	Class size Very important	Class size Essential
Impressive alumni	Impressive alumni Not at all important	Impressive alumni Somewhat important	Impressive alumni Important	Impressive alumni Very important	Impressive alumni Essential
Professor access	Professor access Not at all important	Professor access Somewhat important	Professor access Important	Professor access Very important	Professor access Essential

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* 3. Do you agree or disagree with the following statement: Most college admissions presentations are interesting.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 4. Do you agree or disagree with the following statement: Most college admissions presentations are unique.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 5. Do you agree or disagree with the following statement: Schools do a great job of making me feel welcome on campus.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 6. Do you agree or disagree with the following statement: I look at a school's social media accounts before deciding to apply there.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 7. Do you agree or disagree with the following statement: I look at a school's social media accounts after application and before I decide to attend.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 8. Do you agree or disagree with the following statement: University tours demonstrate a true representation of campus culture.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 9. Do you agree or disagree with the following statement: A university's social media accounts give me a feel for what the campus culture is like.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 10. Do you agree or disagree with the following statement: I feel more engaged with a university when they interact with me on social media.

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

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* 11. Did a tour increase/decrease/no change your likelihood of attending that school?

Increase

Decrease

No change

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* 12. Did a school's social media presence increase/decrease/no change your likelihood of attending that school?

Increase

Decrease

No change

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* 13. One a scale of 1 (not at all important) to 5 (essential), please rank the following factors with regards to a CAMPUS VISIT.

	Not at all important	Somewhat important	Important	Very important	Essential
Feeling welcomed by staff	Feeling welcomed by staff Not at all important	Feeling welcomed by staff Somewhat important	Feeling welcomed by staff Important	Feeling welcomed by staff Very important	Feeling welcomed by staff Essential
Your tour guide	Your tour guide Not at all important	Your tour guide Somewhat important	Your tour guide Important	Your tour guide Very important	Your tour guide Essential
Stories that provide the feeling that you fit in	Stories that provide the feeling that you fit in Not at all important	Stories that provide the feeling that you fit in Somewhat important	Stories that provide the feeling that you fit in Important	Stories that provide the feeling that you fit in Very important	Stories that provide the feeling that you fit in Essential
Campus beauty	Campus beauty Not at all important	Campus beauty Somewhat important	Campus beauty Important	Campus beauty Very important	Campus beauty Essential
Information about applications and financial aid	Information about applications and financial aid Not at all important	Information about applications and financial aid Somewhat important	Information about applications and financial aid Important	Information about applications and financial aid Very important	Information about applications and financial aid Essential
Faculty	Faculty Not at all important	Faculty Somewhat important	Faculty Important	Faculty Very important	Faculty Essential
Famous and accomplished alumni	Famous and accomplished alumni Not at all important	Famous and accomplished alumni Somewhat important	Famous and accomplished alumni Important	Famous and accomplished alumni Very important	Famous and accomplished alumni Essential

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* 14. The social platform I want to engage with a university on is:

Facebook

Twitter

Instagram

Snapchat

YouTube

Other (please specify)

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* 15. The social platform universities aren't paying enough attention to is:

Facebook

Twitter

Instagram

Snapchat

YouTube

Other (please specify)

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* 16. The number of schools I've applied to, or plan on applying to, is:

1-3

4-7

8-10

11-15

More than 15

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* 17. The number of college informational sessions I've attended is:

1-3

4-7

8-10

11-15

More than 15

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* 18. I know what I want to major in.

True

False

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* 19. I am a first generation college applicant.

True

False

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* 20. My current year in high school is:

Senior

Junior

Sophomore

Freshman

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* 21. My gender is:

Male

Female

Prefer not to answer