How Business Technology Buyers Choose and Purchase

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* 1. Which best describes your role at work?

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* 2. Which best describes the customers your business sells to?

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* 3. Approximately how many employees work at your company?

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* 4. Which describe the industry of your company?

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* 5. What is the annual revenue of the company you work for?

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* 6. Which best describes your seniority where you work?

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* 7. Does your company own or purchase SaaS or on-prem technology?

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* 8. The "buyer journey" is the process with which businesses find, select and buy from vendors. Overall, has the buyer journey changed for your company over the past 12 months?

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* 9. Does your team coordinate purchases with other departments?

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* 10. Which departments do you most often coordinate with?

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* 11. How long do you research before you are ready to speak to sales reps at potential technology vendors/partners?

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* 12. Usually how long does it take your company to contact cloud vendors it is interested in?

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* 13. Usually how long does it take your company to purchase from cloud vendors it is interested in?

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* 14. What are the most important factors when selecting a new technology? Select up to three.

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* 15. Which tend to best make you aware of a solution or vendor? Select up to three.

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* 16. What type of content do you like to consume when researching a solution or vendor? Select up to three.

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* 17. Are you usually interested in reading white papers to learn about solutions and vendors?

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* 18. Are you usually interested in webinars to learn about solutions and vendors?

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* 19. How many providers of B2B data does your company currently use? This may include contact, company info, intent data, technographic installs, mobile phones, etc.

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* 20. Which best help you become aware of a new vendor or solution? Select up to three

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* 21. Which do you find most valuable to research possible solutions and vendors? Choose up to three.

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* 22. Which do you find most valuable to decide on the right solutions and vendors? Choose up to three.

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* 23. What types of information do you find most valuable after you have purchased from a vendor? Select up to three.

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* 24. When do you expected a response after submitting a request for contact?

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* 25. Which best help you learn about a new vendor or solution?

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* 26. How do you prefer for a sales rep to contact you?

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* 27. How much time are you most willing to read or watch “content” when choosing new technology?

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* 28. How often is content on social channels relevant to your technology needs?

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i We adjusted the number you entered based on the slider’s scale.

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* 29. Are you more willing to buy from companies you perceive to be “thought leaders”?

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* 30. Which reflect your opinion about online chat to learn about new products and vendors?

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* 31. Which things matter in email that keep you engaged with a company? Select up to three.

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* 32. What are your biggest email "turn offs"?

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* 33. At a live event, which best would engage you?

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* 34. Are you moving away from attending live events?

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* 35. Which, if any, of the following have motivated you to take a meeting with a new vendor in the past 12 months? Select up to three.

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* 36. Which, if any, are your content marketing "pet peeves"?

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