State of the Performance Marketing Industry Survey 2025
Section 1: Getting to know you
*
1.
In which of the following industries are you active in? (Check all that apply)
(Required.)
Auto Insurance
Education
Final Expense
Banking & other Fin. Services
Health Insurance U65/ ACA
Home Improvement/Remodeling
Home Security
Home Services (Roofing/ Plumbing/ Siding/ Windows, HVAC, etc.)
Life Insurance
Medicare O65
Mortgage
Debt/ Personal Loans/ Credit Repair
Primary Care Providers
Solar
Tax Debt/ Credit
Other (please specify)
*
2.
Which of the following best describes your role or business?
(Required.)
Lead buyer (brands/ agencies)
Lead seller (publishers)
*
3.
Do you currently work with PX as a partner?
(Required.)
Yes
No
*
4.
Which of the following best characterizes your point of view on the current state of the performance marketing industry?
(Required.)
I am excited and optimistic
I see several good things happening in our industry
I'm neutral
I’m disappointed, we could do better
I’m frustrated, we still face many of the same challenges
*
5.
“I am well-connected in the third-party lead generation industry”
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
*
6.
“Investing in compliance, verification, and fraud technologies is critical to my success.”
(Required.)
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
*
7.
Before it was vacated, how was the FCC’s 1:1 consent rule impacting your business operations?
(Required.)
Significant negative impact
Somewhat negative impact
No impact
Somewhat positive impact
Significant positive impact
*
8.
Do you believe the industry as a whole is ready for future regulatory changes regarding 1:1 consent and consumer data protection?
(Required.)
Yes
No
I'm not sure
40%
