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Greenlight Insights’ prestigious Innovation Awards recognize innovative virtual and augmented reality technology (xR) and best-in-class industry applications. These initiatives are vital as catalysts for organizations across all industries transforming into experiential enterprises. In recognition of this exciting and important work across the industry, the annual awards will be presented to executive honorees at xRS Week 2020 (see: xRS Week 2020).

Entries now are invited and should be submitted by Saturday, August 1st, 2020.

Entrants should receive a confirmation email after submission. If you do not receive a confirmation, or if you are unsure that your entry was successfully received, please contact analysts@greenlightinsights.com.
Award Categories and Number of Submissions

Entrants from xR technology vendors and end-user organizations can enter up to three submissions.

Overall submission criteria include:
The product must be commercially available. 
The product must be released within the last 18 months from Feb. 18, 2020. 


The predefined categories are Hardware, Software, and Applications. The Innovation Awards recognize excellence in various areas including:



Display Hardware
  • Virtual and augmented reality display hardware innovations providing significant, functional, and novel developments.
  • This includes both head-mounted displays and immersive displays

Peripheral Hardware
  • Virtual and augmented reality peripheral hardware innovations providing significant, functional, and novel developments

Enterprise Application 
  • Includes any xR application that is used to empower a workforce
  • This award is inclusive of any industry vertical
  • Innovative business models which allow end-user organizations to develop new strategic value-creation or profit models
  • Innovative service or product offerings that improve the customer experience and support the digital strategy of end-user organizations
  • Innovative initiatives of end-user organizations in order to increase operational efficiencies or save costs

Consumer/Marketing Application 
  • Includes any consumer-facing xR application
  • Innovative business models which allow end-user organizations to develop new strategic value-creation or profit models
  • Innovative service or product offerings that improve the customer experience and support the digital strategy of end-user organizations

Analytical or Management Software

  • Software that makes virtual and augmented reality games, media & entertainment, and enterprise applications more powerful or easier to use
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