10 Year Anniversary

Using new channels to build brand awareness

Improving the effectiveness of lead generation & nurture programs

Improving the knowledge & skills of the team

List & data management with current data privacy concerns & regulations

Building social media presence & programs

I've actually been faced with this challenge:

Increasing competition from non-education focused companies

How to sell in the ever-changing and increasingly fractured education space

Unreliable school funding for big, district-wide purchases

Shrinking access to inboxes - continued opt-outs from email and subscriber lists

High turn over creating challenges with building relationships

Let me tell you!

Data visualization - make meaning out of all of my sources of information

Chatbots/AI - knowledgebase access

Optimizing for voice search

Marketing automation in new channels like content or social

Primary research to inform strategy and priorities

Here's what else I'd like to try: