Participate in the AI Marketing Maturity Assessment Study
- An MMA India & EY Initiative

AI is reshaping how marketers create, measure, personalise and optimise, but the industry still lacks a clear view of how deeply AI is actually being adopted across marketing teams, and the IMPACT being experienced.

To address this, we’re conducting the AI Marketing Maturity Assessment Study.

This Survey attempts to understand your level of maturity in adopting AI tools for marketing, while rating the IMPACT observed. . Be it machine learning to automation - we'd like you to share your level of implementation of AI in areas of content, measurement, CX, research and analytics.

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* 1. Name

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* 2. Designation

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* 3. Company

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* 4. Email Id

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* 5. Identify Areas under Creative & Content where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools
AI workflows to write creative copy	AI workflows to write creative copy Stand Alone AI	AI workflows to write creative copy Full Stack AI Tools	AI workflows to write creative copy In-house AI Built Tools
Video editing and content creation	Video editing and content creation Stand Alone AI	Video editing and content creation Full Stack AI Tools	Video editing and content creation In-house AI Built Tools
Ad creation	Ad creation Stand Alone AI	Ad creation Full Stack AI Tools	Ad creation In-house AI Built Tools
Audio Recordings	Audio Recordings Stand Alone AI	Audio Recordings Full Stack AI Tools	Audio Recordings In-house AI Built Tools
Multi-lingual video	Multi-lingual video Stand Alone AI	Multi-lingual video Full Stack AI Tools	Multi-lingual video In-house AI Built Tools
SEO blog post	SEO blog post Stand Alone AI	SEO blog post Full Stack AI Tools	SEO blog post In-house AI Built Tools

Other Comments

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* 6. Rate the Business Impact experienced with your AI integration in 'Content & Creative'

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in Any of these Areas
AI workflows to write creative copy	AI workflows to write creative copy Experiencing Low Impact	AI workflows to write creative copy Experiencing Medium Impact	AI workflows to write creative copy Experiencing High Impact	AI workflows to write creative copy Not Using AI in Any of these Areas
Video editing and content creation	Video editing and content creation Experiencing Low Impact	Video editing and content creation Experiencing Medium Impact	Video editing and content creation Experiencing High Impact	Video editing and content creation Not Using AI in Any of these Areas
Ad creation	Ad creation Experiencing Low Impact	Ad creation Experiencing Medium Impact	Ad creation Experiencing High Impact	Ad creation Not Using AI in Any of these Areas
Audio Recordings	Audio Recordings Experiencing Low Impact	Audio Recordings Experiencing Medium Impact	Audio Recordings Experiencing High Impact	Audio Recordings Not Using AI in Any of these Areas
Multi-lingual video	Multi-lingual video Experiencing Low Impact	Multi-lingual video Experiencing Medium Impact	Multi-lingual video Experiencing High Impact	Multi-lingual video Not Using AI in Any of these Areas
SEO Blog Posts	SEO Blog Posts Experiencing Low Impact	SEO Blog Posts Experiencing Medium Impact	SEO Blog Posts Experiencing High Impact	SEO Blog Posts Not Using AI in Any of these Areas

Comments on the kind of IMPACT being experienced?

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* 7. Identify Areas under 'Measurement & Insights' where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools	Not Using AI in Any of these Areas
Sentiment analysis	Sentiment analysis Stand Alone AI	Sentiment analysis Full Stack AI Tools	Sentiment analysis In-house AI Built Tools	Sentiment analysis Not Using AI in Any of these Areas
Automating competitor intelligence analysis	Automating competitor intelligence analysis Stand Alone AI	Automating competitor intelligence analysis Full Stack AI Tools	Automating competitor intelligence analysis In-house AI Built Tools	Automating competitor intelligence analysis Not Using AI in Any of these Areas
Automating and presenting reports	Automating and presenting reports Stand Alone AI	Automating and presenting reports Full Stack AI Tools	Automating and presenting reports In-house AI Built Tools	Automating and presenting reports Not Using AI in Any of these Areas

Other Comments

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* 8. Rate your Business Impact experienced with your AI integration in 'Measurement & Insight'

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in Any of these Areas
Sentiment analysis	Sentiment analysis Experiencing Low Impact	Sentiment analysis Experiencing Medium Impact	Sentiment analysis Experiencing High Impact	Sentiment analysis Not Using AI in Any of these Areas
Automating competitor intelligence	Automating competitor intelligence Experiencing Low Impact	Automating competitor intelligence Experiencing Medium Impact	Automating competitor intelligence Experiencing High Impact	Automating competitor intelligence Not Using AI in Any of these Areas
Automating and presenting reports	Automating and presenting reports Experiencing Low Impact	Automating and presenting reports Experiencing Medium Impact	Automating and presenting reports Experiencing High Impact	Automating and presenting reports Not Using AI in Any of these Areas

Comments on the kind of IMPACT being experienced?

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* 9. Identify Areas under 'Media & Personalisation' where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools	Not Using AI in Any of these Areas
Programmatic digital ad buying	Programmatic digital ad buying Stand Alone AI	Programmatic digital ad buying Full Stack AI Tools	Programmatic digital ad buying In-house AI Built Tools	Programmatic digital ad buying Not Using AI in Any of these Areas
Email automation	Email automation Stand Alone AI	Email automation Full Stack AI Tools	Email automation In-house AI Built Tools	Email automation Not Using AI in Any of these Areas

Other Comments

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* 10. Rate your Business Impact experienced with your AI integration in 'Media & Personalisation'

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in Any of these Areas
Programmatic digital ad buying	Programmatic digital ad buying Experiencing Low Impact	Programmatic digital ad buying Experiencing Medium Impact	Programmatic digital ad buying Experiencing High Impact	Programmatic digital ad buying Not Using AI in Any of these Areas
Email automation	Email automation Experiencing Low Impact	Email automation Experiencing Medium Impact	Email automation Experiencing High Impact	Email automation Not Using AI in Any of these Areas

Comments on the kind of Impact experienced?

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* 11. Identify Areas under 'Propensity Modelling' where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools	Not Using AI in Any of these Areas
Acquisition propensity	Acquisition propensity Stand Alone AI	Acquisition propensity Full Stack AI Tools	Acquisition propensity In-house AI Built Tools	Acquisition propensity Not Using AI in Any of these Areas
Cross sell propensity	Cross sell propensity Stand Alone AI	Cross sell propensity Full Stack AI Tools	Cross sell propensity In-house AI Built Tools	Cross sell propensity Not Using AI in Any of these Areas
Up sell propensity	Up sell propensity Stand Alone AI	Up sell propensity Full Stack AI Tools	Up sell propensity In-house AI Built Tools	Up sell propensity Not Using AI in Any of these Areas
Churn propensity	Churn propensity Stand Alone AI	Churn propensity Full Stack AI Tools	Churn propensity In-house AI Built Tools	Churn propensity Not Using AI in Any of these Areas
Next best action	Next best action Stand Alone AI	Next best action Full Stack AI Tools	Next best action In-house AI Built Tools	Next best action Not Using AI in Any of these Areas

Other Comments

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* 12. Rate your Business Impact experienced with your AI integration in 'Propensity Modelling'

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in Any of these Areas
Acquisition propensity	Acquisition propensity Experiencing Low Impact	Acquisition propensity Experiencing Medium Impact	Acquisition propensity Experiencing High Impact	Acquisition propensity Not Using AI in Any of these Areas
Cross-sell propensity	Cross-sell propensity Experiencing Low Impact	Cross-sell propensity Experiencing Medium Impact	Cross-sell propensity Experiencing High Impact	Cross-sell propensity Not Using AI in Any of these Areas
Upsell propensity	Upsell propensity Experiencing Low Impact	Upsell propensity Experiencing Medium Impact	Upsell propensity Experiencing High Impact	Upsell propensity Not Using AI in Any of these Areas
Churn propensity	Churn propensity Experiencing Low Impact	Churn propensity Experiencing Medium Impact	Churn propensity Experiencing High Impact	Churn propensity Not Using AI in Any of these Areas
Next Best Action	Next Best Action Experiencing Low Impact	Next Best Action Experiencing Medium Impact	Next Best Action Experiencing High Impact	Next Best Action Not Using AI in Any of these Areas

Comments on the kind of Impact experienced?

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* 13. Identify Areas under 'Insights' where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools	Not Using AI in Any of these Areas
Campaign Response Drivers	Campaign Response Drivers Stand Alone AI	Campaign Response Drivers Full Stack AI Tools	Campaign Response Drivers In-house AI Built Tools	Campaign Response Drivers Not Using AI in Any of these Areas
CLV	CLV Stand Alone AI	CLV Full Stack AI Tools	CLV In-house AI Built Tools	CLV Not Using AI in Any of these Areas

Other Comments

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Rate your Business Impact experienced with your AI integration across Insights

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in Any of these Areas
Campaign Response Drivers	Campaign Response Drivers Experiencing Low Impact	Campaign Response Drivers Experiencing Medium Impact	Campaign Response Drivers Experiencing High Impact	Campaign Response Drivers Not Using AI in Any of these Areas
CLV	CLV Experiencing Low Impact	CLV Experiencing Medium Impact	CLV Experiencing High Impact	CLV Not Using AI in Any of these Areas

Any Comments on the kind of Impact experienced?

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* 15. Identify Areas under 'Dashboards' where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools	Not Using AI in Any of these Areas
Run Campaign	Run Campaign Stand Alone AI	Run Campaign Full Stack AI Tools	Run Campaign In-house AI Built Tools	Run Campaign Not Using AI in Any of these Areas
Performance	Performance Stand Alone AI	Performance Full Stack AI Tools	Performance In-house AI Built Tools	Performance Not Using AI in Any of these Areas
Handle Customer Portfolio	Handle Customer Portfolio Stand Alone AI	Handle Customer Portfolio Full Stack AI Tools	Handle Customer Portfolio In-house AI Built Tools	Handle Customer Portfolio Not Using AI in Any of these Areas

Other Comments

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* 16.
Rate your Business Impact experienced with your AI integration to Dashboards

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in any of These Areas
Run Campaigns	Run Campaigns Experiencing Low Impact	Run Campaigns Experiencing Medium Impact	Run Campaigns Experiencing High Impact	Run Campaigns Not Using AI in any of These Areas
Performance	Performance Experiencing Low Impact	Performance Experiencing Medium Impact	Performance Experiencing High Impact	Performance Not Using AI in any of These Areas
Handling Customer Portfolios	Handling Customer Portfolios Experiencing Low Impact	Handling Customer Portfolios Experiencing Medium Impact	Handling Customer Portfolios Experiencing High Impact	Handling Customer Portfolios Not Using AI in any of These Areas

Comments on the IMPACT experienced

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* 17. Identify Areas under 'Customer & Sales Journeys' where you have Actively Integrated AI

	Stand Alone AI	Full Stack AI Tools	In-house AI Built Tools	Not Using AI in Any of these Areas
AI Application to Sales Processes	AI Application to Sales Processes Stand Alone AI	AI Application to Sales Processes Full Stack AI Tools	AI Application to Sales Processes In-house AI Built Tools	AI Application to Sales Processes Not Using AI in Any of these Areas
Predictive sales lead scoring	Predictive sales lead scoring Stand Alone AI	Predictive sales lead scoring Full Stack AI Tools	Predictive sales lead scoring In-house AI Built Tools	Predictive sales lead scoring Not Using AI in Any of these Areas
E-commerce recommendations	E-commerce recommendations Stand Alone AI	E-commerce recommendations Full Stack AI Tools	E-commerce recommendations In-house AI Built Tools	E-commerce recommendations Not Using AI in Any of these Areas
In-Bound Customer Call Routing	In-Bound Customer Call Routing Stand Alone AI	In-Bound Customer Call Routing Full Stack AI Tools	In-Bound Customer Call Routing In-house AI Built Tools	In-Bound Customer Call Routing Not Using AI in Any of these Areas

Other Comments

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* 18.
Rate your Business Impact experienced with your AI integration in Customer & Sales Journeys

	Experiencing Low Impact	Experiencing Medium Impact	Experiencing High Impact	Not Using AI in Any of these Areas
AI Application to Sales processes	AI Application to Sales processes Experiencing Low Impact	AI Application to Sales processes Experiencing Medium Impact	AI Application to Sales processes Experiencing High Impact	AI Application to Sales processes Not Using AI in Any of these Areas
Predictive Sales Lead Scoring	Predictive Sales Lead Scoring Experiencing Low Impact	Predictive Sales Lead Scoring Experiencing Medium Impact	Predictive Sales Lead Scoring Experiencing High Impact	Predictive Sales Lead Scoring Not Using AI in Any of these Areas
E-Commerce Recommendations	E-Commerce Recommendations Experiencing Low Impact	E-Commerce Recommendations Experiencing Medium Impact	E-Commerce Recommendations Experiencing High Impact	E-Commerce Recommendations Not Using AI in Any of these Areas
In-Bound Customer Call Routing	In-Bound Customer Call Routing Experiencing Low Impact	In-Bound Customer Call Routing Experiencing Medium Impact	In-Bound Customer Call Routing Experiencing High Impact	In-Bound Customer Call Routing Not Using AI in Any of these Areas

Comments on the IMPACT experienced

Participate in the AI Marketing Maturity Assessment Study- An MMA India & EY Initiative

Question Title

* 1. Name

Question Title

* 2. Designation

Question Title

* 3. Company

Question Title

* 4. Email Id

Question Title

* 5. Identify Areas under Creative & Content where you have Actively Integrated AI

Question Title

* 6. Rate the Business Impact experienced with your AI integration in 'Content & Creative'

Question Title

* 7. Identify Areas under 'Measurement & Insights' where you have Actively Integrated AI

Question Title

* 8. Rate your Business Impact experienced with your AI integration in 'Measurement & Insight'

Question Title

* 9. Identify Areas under 'Media & Personalisation' where you have Actively Integrated AI

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* 10. Rate your Business Impact experienced with your AI integration in 'Media & Personalisation'

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* 11. Identify Areas under 'Propensity Modelling' where you have Actively Integrated AI

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* 12. Rate your Business Impact experienced with your AI integration in 'Propensity Modelling'

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* 13. Identify Areas under 'Insights' where you have Actively Integrated AI

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* 14. Rate your Business Impact experienced with your AI integration across Insights

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* 15. Identify Areas under 'Dashboards' where you have Actively Integrated AI

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* 16. Rate your Business Impact experienced with your AI integration to Dashboards

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* 17. Identify Areas under 'Customer & Sales Journeys' where you have Actively Integrated AI

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* 18. Rate your Business Impact experienced with your AI integration in Customer & Sales Journeys

Participate in the AI Marketing Maturity Assessment Study
- An MMA India & EY Initiative

* 14.
Rate your Business Impact experienced with your AI integration across Insights

* 16.
Rate your Business Impact experienced with your AI integration to Dashboards

* 18.
Rate your Business Impact experienced with your AI integration in Customer & Sales Journeys