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Audience Survey
Podcasts
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1.
How often do you listen to podcasts?
(Required.)
Every day
2-3 times a week
2-3 times a month
Once a month
Less than once a month
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2.
How many podcasts do you listen to?
(Required.)
0
1
2 - 3
4 - 8
More than 8
3.
Why do you listen to podcasts? (Check all that apply)
For entertainment
To learn something new
For tips on how to improve my life
Other (please specify)
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4.
What makes you try a new podcast? (Check all that apply)
(Required.)
Familiarity with host
Placement on a podcast chart
Hearing an ad or teaser on another podcast
Social media post or video
Hearing a full episode on another podcast
Word of mouth
Hearing or reading about the show in media (other podcasts, television, online reviews or interviews, radio interview)
Recommendation within a podcast app
Other (please specify)
5.
What podcasts do you regularly listen to? (Fill in up to 3)
1.
2.
3.
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6.
What factors are most likely to entice you to pay for a podcast subscription?
(Required.)
Ad-free listening
Ability to binge content
Access to bonus content
Access to live or exclusive events
Merchandise
I won’t pay for a podcast subscription
