1.Q1. Have you purchased a TV in the last 3 years?

Yes

No

Not Sure

2.When choosing a TV, how many brands did you seriously consider?

1

2-3

4-5

More than 5

3.Where did you look for information when comparing TV brands? (Select all that apply.)

Online reviews (Amazon, Best Buy, etc.)

Tech review sites (CNET, RTINGS, etc.)

Brand websites

Friends/family recommendations

Social media (YouTube, TikTok, Instagram)

In‑store displays or salespeople

Other (please specify)

4.Which are the most important were the following attributes when choosing a TV?

Price

Screen Size

Picture Quality (4K, HDR, OLED/QLED)

Brand Name

Smart TV features (apps, OS, voice control)

Refresh rate (60Hz, 120Hz, etc.)

Design/appearance

Warranty

Energy efficiency

5.Which attribute mattered MOST when choosing a TV?

Price

Screen Size

Picture Quality

Brand Name

Smart Features

Refresh Rate

Design/Apperance

Warranty

Other (please specify)

6.How did you mainly compare TV brands?

I compared prices

I compared features/specs

I compared reviews/ratings

I chose based on a recommendation

I chose what was available/in stock

7.How confident did you feel in your final choice?

Not Confident

Somewhat Confident

Confident

Pretty Confident

Extremely Confident

8.What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

9.What is your approximate household income? (Optional)

Under $15,000

Between $15,000 and $29,999

Between $30,000 and $49,999

Between $50,000 and $74,999

Between $75,000 and $99,999

Between $100,000 and $150,000

Over $150,000

10.Who primarily made the decision to purchase the TV?

I decided alone

I decided with someone else

Someone else decided