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Galway City DEDP - Accommodation

Destination Digital Maturity Survey Galway City DEDP - Accommodation

Welcome to the Destination Digital Maturity Survey for Galway City DEDP

As part of the Destination Experience Development plan, this survey aims to assess the digital maturity of tourism businesses within the region. Your participation will help establish a baseline against which future progress can be measured.


The survey will take approximately 20-30 minutes to complete. To ensure accuracy, please have the following information available:
- Visitor numbers for 2023, 2024 and 2025
- Approximate business revenue figures for the same years
Thank you in advance for contributing to this important initiative
1.About you:(Required.)
2.About your business:(Required.)
3.What is your business type?(Required.)
4.How many bookable bedrooms do you have?(Required.)
5.How many room nights did you achieve in 2023, 2024 and 2025? (Best estimate)(Required.)
6.What percentage of your 2023 guests were from international markets? (Best estimate)(Required.)
0%
50%
100%
7.What percentage of your 2024 guests were from international markets? (Best estimate)(Required.)
0%
50%
100%
8.What percentage of your 2025 guests were from international markets? (Best estimate)(Required.)
0%
50%
100%
9.Which international markets are you interested in promoting your organisation to in the future? Please select all that apply.(Required.)
10.How much total revenue did you generate in 2023? (Best estimate excluding any retail, merchandise etc)(Required.)
11.How much total revenue did you generate in 2024? (Best estimate excluding any retail, merchandise etc)(Required.)
12.How much total revenue did you generate in 2025? (Best estimate excluding any retail, merchandise etc)(Required.)
13.What percentage of revenue in 2023 was generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)(Required.)
0%
1 - 25%
26 - 50%
51 - 75%
76 - 99%
100%
Leisure
Groups
FIT
Events or Corporate
Weddings
Other
14.What percentage of revenue in 2024 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)(Required.)
0%
1 - 25%
26 - 50%
51 - 75%
76 - 99%
100%
Accommodation
Weddings
Food and Beverage
Meetings and Events
Spa
Other
15.What percentage of revenue in 2025 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)(Required.)
0%
1 - 25%
26 - 50%
51 - 75%
76 - 99%
100%
Accommodation
Weddings
Food and Beverage
Meetings and Events
Spa
Other
16.What is the age range of your customers (Best estimate) (select all that apply)(Required.)
17.Can you please provide a brief written description of your ideal target audiences (e.g. families, groups, couples etc)