Galway City DEDP - Accommodation

Destination Digital Maturity Survey Galway City DEDP - Accommodation

Welcome to the Destination Digital Maturity Survey for Galway City DEDP

As part of the Destination Experience Development plan, this survey aims to assess the digital maturity of tourism businesses within the region. Your participation will help establish a baseline against which future progress can be measured.

The survey will take approximately 20-30 minutes to complete. To ensure accuracy, please have the following information available:
- Visitor numbers for 2023, 2024 and 2025
- Approximate business revenue figures for the same years

Thank you in advance for contributing to this important initiative

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* 1. About you:

Your name

Job title

Email address

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* 2. About your business:

Business name

Business website

Number of Full-Time Staff (min. 4 days per week)

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* 3. What is your business type?

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* 4. How many bookable bedrooms do you have?

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* 5. How many room nights did you achieve in 2023, 2024 and 2025? (Best estimate)

2023

2024

2025

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* 6. What percentage of your 2023 guests were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. What percentage of your 2024 guests were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 8. What percentage of your 2025 guests were from international markets? (Best estimate)

50%

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 9. Which international markets are you interested in promoting your organisation to in the future? Please select all that apply.

United Kingdom

Europe

USA

Canada

Asia

Middle East

Africa

None - we do not wish to advertise to international markets

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* 10. How much total revenue did you generate in 2023? (Best estimate excluding any retail, merchandise etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

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* 11. How much total revenue did you generate in 2024? (Best estimate excluding any retail, merchandise etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

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* 12. How much total revenue did you generate in 2025? (Best estimate excluding any retail, merchandise etc)

0 - €5000

€5000 - €20000

€20000 - €100,000

€100,000 - €500,000

€500,000 - €1,000,000

> €1,000,000

Prefer not to say

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* 13. What percentage of revenue in 2023 was generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Leisure	Leisure 0%	Leisure 1 - 25%	Leisure 26 - 50%	Leisure 51 - 75%	Leisure 76 - 99%	Leisure 100%
Groups	Groups 0%	Groups 1 - 25%	Groups 26 - 50%	Groups 51 - 75%	Groups 76 - 99%	Groups 100%
FIT	FIT 0%	FIT 1 - 25%	FIT 26 - 50%	FIT 51 - 75%	FIT 76 - 99%	FIT 100%
Events or Corporate	Events or Corporate 0%	Events or Corporate 1 - 25%	Events or Corporate 26 - 50%	Events or Corporate 51 - 75%	Events or Corporate 76 - 99%	Events or Corporate 100%
Weddings	Weddings 0%	Weddings 1 - 25%	Weddings 26 - 50%	Weddings 51 - 75%	Weddings 76 - 99%	Weddings 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have 'other' audience types, please specify here:

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* 14. What percentage of revenue in 2024 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Accommodation	Accommodation 0%	Accommodation 1 - 25%	Accommodation 26 - 50%	Accommodation 51 - 75%	Accommodation 76 - 99%	Accommodation 100%
Weddings	Weddings 0%	Weddings 1 - 25%	Weddings 26 - 50%	Weddings 51 - 75%	Weddings 76 - 99%	Weddings 100%
Food and Beverage	Food and Beverage 0%	Food and Beverage 1 - 25%	Food and Beverage 26 - 50%	Food and Beverage 51 - 75%	Food and Beverage 76 - 99%	Food and Beverage 100%
Meetings and Events	Meetings and Events 0%	Meetings and Events 1 - 25%	Meetings and Events 26 - 50%	Meetings and Events 51 - 75%	Meetings and Events 76 - 99%	Meetings and Events 100%
Spa	Spa 0%	Spa 1 - 25%	Spa 26 - 50%	Spa 51 - 75%	Spa 76 - 99%	Spa 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have 'other' audience types, please specify here:

Question Title

* 15. What percentage of revenue in 2025 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)

	0%	1 - 25%	26 - 50%	51 - 75%	76 - 99%	100%
Accommodation	Accommodation 0%	Accommodation 1 - 25%	Accommodation 26 - 50%	Accommodation 51 - 75%	Accommodation 76 - 99%	Accommodation 100%
Weddings	Weddings 0%	Weddings 1 - 25%	Weddings 26 - 50%	Weddings 51 - 75%	Weddings 76 - 99%	Weddings 100%
Food and Beverage	Food and Beverage 0%	Food and Beverage 1 - 25%	Food and Beverage 26 - 50%	Food and Beverage 51 - 75%	Food and Beverage 76 - 99%	Food and Beverage 100%
Meetings and Events	Meetings and Events 0%	Meetings and Events 1 - 25%	Meetings and Events 26 - 50%	Meetings and Events 51 - 75%	Meetings and Events 76 - 99%	Meetings and Events 100%
Spa	Spa 0%	Spa 1 - 25%	Spa 26 - 50%	Spa 51 - 75%	Spa 76 - 99%	Spa 100%
Other	Other 0%	Other 1 - 25%	Other 26 - 50%	Other 51 - 75%	Other 76 - 99%	Other 100%

If you have 'other' audience types, please specify here:

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* 16. What is the age range of your customers (Best estimate) (select all that apply)

0 - 12

13 - 18

19 - 24

25 - 34

35 - 44

45 - 54

55 - 64

65+

Galway City DEDP - Accommodation

Destination Digital Maturity Survey Galway City DEDP - Accommodation

Question Title

* 1. About you:

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* 2. About your business:

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* 3. What is your business type?

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* 4. How many bookable bedrooms do you have?

Question Title

* 5. How many room nights did you achieve in 2023, 2024 and 2025? (Best estimate)

Question Title

* 6. What percentage of your 2023 guests were from international markets? (Best estimate)

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* 7. What percentage of your 2024 guests were from international markets? (Best estimate)

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* 8. What percentage of your 2025 guests were from international markets? (Best estimate)

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* 9. Which international markets are you interested in promoting your organisation to in the future? Please select all that apply.

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* 10. How much total revenue did you generate in 2023? (Best estimate excluding any retail, merchandise etc)

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* 11. How much total revenue did you generate in 2024? (Best estimate excluding any retail, merchandise etc)

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* 12. How much total revenue did you generate in 2025? (Best estimate excluding any retail, merchandise etc)

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* 13. What percentage of revenue in 2023 was generated from the following audience types? (Please select the percentage for all audience types, including "0%" if you do not generate revenue from that audience type)

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* 14. What percentage of revenue in 2024 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)

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* 15. What percentage of revenue in 2025 was attributed to the following categories (best estimate):(Please select the percentage for all, including "0%" if you do not generate revenue from that audience type)

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* 16. What is the age range of your customers (Best estimate) (select all that apply)

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* 17. Can you please provide a brief written description of your ideal target audiences (e.g. families, groups, couples etc)