American Farriers Journal Issue Survey: November 2016

Frankly Speaking
A New Boogeymam Emerges
By Jeremy McGovern

How Does Your Business Measure Up?
Data gleaned from the only industry-wide benchmark survey of its kind let you compare your business with other operations.
By Frank Lessiter

Molding Better Backyard Horses Clients
Communication and motivating owners are keys to managing hoof care.
By Jeff Cota

Farrier Shop Loyalty Has Its Rewards
Farrier enjoys a multitude of benefits when ordering from one supplier.
By Adam Wynbrandt

So It's Time To Sell Your Farrier Business
If you're thinking about retirement, determining the value of your footcare business isn't easy.
By Buck O’Neil

Good Ideas To Improve Your Rig
Farriers and manufacturers share tips and advice to make your job easier.
By Jeff Cota

Quick And Easy Exercises Thaw Will Prolong Your Career
A farrier and physical trainer shares brief advice that focuses on exercises and nutrition essential to a farrier's fitness.
By Shon Callahan

Avoid Undesirable Clients By Asking These 6 Questions
Red Velvet Rope Policy guards Wisconsin farrier's practice from troublesome owners.
By Jeff Cota

Various Aspects Of Barefoot Methodology Relevant To Farriery
Review helps you analyze and plan for transitioning from shod to barefoot.
By Stephen O'Grady

Getting A Handle On Hammers
Selecting, maintaining and using one of the most important tools in your box.
By Jeff Cota

Don't Let Quarter Cracks Slow Your Clients
Understanding the pitfalls for better patching of performance horses.
By Jeff Cota

AAPF/IAPF Launches Credentialing Program
Stackable program process aims to educate the industry.
By Marc van der Rest and Tim Cable