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* 1. I respond for my organisation based in

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* 2. My organisation’s local (country) overall annual sales revenue is (please estimate)

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* 3. In the last 12 months my organisation’s local (country) sales revenue has

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* 4. My level of seniority is

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* 5. My role here is in

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* 8. My organisation receives marketing material from ...

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* 9. My organisation has

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* 10. My organisation uses the following sales and marketing technologies (please tick all that apply)

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* 11. Let's talk about your Marketing Function:
In my organisation THE OVERALL STRATEGIC OBJECTIVE of the marketing team is to (please tick all that apply)

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* 12. In my organisation the OPERATIONAL OBJECTIVE of the marketing function is to

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* 13. In my opinion, HOW WELL is our marketing team achieving the following objectives:

  Never Sometimes Often Always
Help to increase overall sales revenue
Create effective sales collateral (e.g. brochures, white papers, blogs, etc.) for the sales force to use
Generate quality leads for the sales team
Pre-qualify leads for the sales team
Nurture and manage leads for the sales team
Grow recognition of our brand
Promote our thought leadership

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* 14. In my opinion, the INTERNAL CHALLENGES for our marketing team are (please tick all that apply)

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* 15. Now let's look at your SALES department:
In my organisation the overall STRATEGIC OBJECTIVES of the SALES function are to:

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* 16. In my organisation the OPERATIONAL OBJECTIVES of the SALES function are to:

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* 17. In my opinion, how well does our SALES force perform the following objectives:

  Never Sometimes Often Always
Promote our thought leadership
Nurture leads through to a sale
Qualify sales leads
Increase up-sell or cross-sell revenue to existing customers
Grow overall sales revenue
Utilise the collateral that is provided by the marketing team

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* 18. In my opinion, WE HAVE the following in place:

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* 19. In your opinion, which of the below is the single most important:

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* 20. Our sales and marketing teams meet formally... (please estimate)

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* 21. In my opinion, not counting customer proposals, how much of our sales people’s time is spent searching for, or modifying, Marketing material such as PowerPoint presentations, etc. (please estimate) ?

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* 22. In my opinion, the overall collaboration between our sales force and our marketing team happens:

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* 23. I'd like to add a comment:

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* 24. Do you think that management will react to the results of this survey ?

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* 25. Yes, I would like to take up the following FREE Offers:

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