PR Newswire Global Media Survey Question Title * 1. What type of media outlet do you work for? Wire Agency (AP, Reuters, etc.) Print Media Online Media TV/Radio Trade publication Freelance/Independent Other (please specify) OK Question Title * 2. Where is the majority of your audience located? U.S & Canada Europe South America Middle East Southeast Asia East Asia Africa Other (please specify) OK Question Title * 3. Which of the below subjects do you normally cover? (Check all that apply.) General Business / Economy Environment / Green Energy Manufacturing Finance & Investment High Tech / Consumer Electronics Auto Travel / Lifestyle Government / International Affairs Other (please specify) OK Question Title * 4. Over the past year, do you feel that the news and information from China has helped you increase your China coverage? Yes No Don’t Know OK Question Title * 5. What kind of content from businesses/sources is most helpful when finding stories? Press Releases with Photos Short Video & Audio Media Kits Multimedia News Releases (MNRs) or other Source-provided Multimedia Company Website/Blog/Social Media Other (please specify) OK Question Title * 6. How often do you use Newswire services (e.g. check for releases or log in to a Newswire platform)? Every day Every week Biweekly Every month Seldom / Never OK Question Title * 7. Are you a subscriber of PR Newswire’s press release distribution service? Yes No OK Question Title * 8. Do you find PR Newswire’s press release distribution service useful as a source for story ideas about Chinese businesses and/or the Chinese economy? Yes No I am not a subscriber OK Question Title * 9. What is the biggest challenge that you face when writing a business story on China? Language barrier Limited access to information Company’s lack of understanding of proper communication methods when contacting media outlets Difficulty getting effective responses from contact person or interviews from company “Gobbledygook” in official statements that rarely include any useful information Other (please specify) OK Question Title * 10. On a scale of 1-5, with 1 being the most credible and 5 being the least, rank the following sources of company information in order of importance when writing a business news story on China: 1 2 3 4 5 Press Releases Press Releases 1 Press Releases 2 Press Releases 3 Press Releases 4 Press Releases 5 Company Websites Company Websites 1 Company Websites 2 Company Websites 3 Company Websites 4 Company Websites 5 Press conferences / media tours Press conferences / media tours 1 Press conferences / media tours 2 Press conferences / media tours 3 Press conferences / media tours 4 Press conferences / media tours 5 Reports from other media outlets Reports from other media outlets 1 Reports from other media outlets 2 Reports from other media outlets 3 Reports from other media outlets 4 Reports from other media outlets 5 Reports from institutions, colleges or research firms, and industry experts Reports from institutions, colleges or research firms, and industry experts 1 Reports from institutions, colleges or research firms, and industry experts 2 Reports from institutions, colleges or research firms, and industry experts 3 Reports from institutions, colleges or research firms, and industry experts 4 Reports from institutions, colleges or research firms, and industry experts 5 OK Question Title * 11. Which social media platforms, if any, do you use most often to gather information about Chinese companies? (Check all that apply.) Facebook LinkdedIn Twitter Instagram Google+ WeChat Sina Weibo Line Other (please specify) OK Question Title * 12. Which press release topics are the most useful in helping you find story ideas about China? (Check all that apply.) New Products / Services Partnerships / Projects Strategies and Plans Trade Show Updates Corporate Social Responsibility (CSR) Industry Insight / Reports Financial Information Personnel Updates Other (please specify) OK Question Title * 13. In your opinion, which type of media platform will be the most important for the news business in the next 5 years? Traditional print media (e.g. New York Times, The Economist, The AP, etc.) New Media outlets (e.g. Buzzfeed, HuffPost, Vox, etc.) TV/Video News outlets (e.g. CNN, BBC, Al Jazeera, etc.) Social Media (e.g. Twitter, Facebook, LinkedIn, etc.) Video Platforms (e.g. YouTube, Vimeo, dailymotion, etc.) Other (please specify) OK Question Title * 14. Please indicate if you are familiar with any of the following major Chinese business storylines from the last year. (Check all that apply.) Belt and Road Initiative Made in China 2025 Sharing Economy Mobile Payments Jingjinji Xiong’an Special Economic Zone High Speed Rail Second Child Policy Fintech BAT OK Question Title * 15. Name 1-3 Chinese companies that you most want to learn more about. Company #1 Company #2 Company #3 OK Question Title * 16. Briefly describe the Chinese business news narrative in the West in 2017. OK Question Title * 17. In a few words, what do you think will be the hot China business news topic in 2018? OK Question Title * 18. What advice would you give to Chinese companies who want to gain more attention from Western media? OK DONE
