Preview Readers Survey 2012

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* 1. Purchasing Habits:
What made you buy this copy of Preview? (Check all that apply.)

Cover Model

Cover Lines

Promo

Curiosity

Friend’s recommendation

Cover color & layout

It’s Preview!

I subscribe

Others. Please specify

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* 2. How often do you buy Preview?

Every month at the newsstand

Every other month

Every 3-6 months

This is my first copy

I subscribe

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* 3. How likely are you to buy the next issue of Preview?

100% Sure

Most likely

Not sure

Not interested

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* 4. Do you also regularly buy other magazines?

Yes

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* 5.

If Yes, What titles?

If No, Why?

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* 6. How long have you been reading Preview?

This is my first issue.

6-12 months

More than 1 year

More than 3 years

More than 5 years

More than 10 years

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* 7. How many other people will get to read this copy of Preview?

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* 8. What comes into mind when you hear/read the name “Preview Magazine”?

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* 9. Rate the following statements with 4 being strongly agree and 1 being strongly disagree

	4	3	2	1
I get value for my time and money when I read Preview.	I get value for my time and money when I read Preview. 4	I get value for my time and money when I read Preview. 3	I get value for my time and money when I read Preview. 2	I get value for my time and money when I read Preview. 1
Preview is my source of the latest in Fashion, Beauty, and Social Interests	Preview is my source of the latest in Fashion, Beauty, and Social Interests 4	Preview is my source of the latest in Fashion, Beauty, and Social Interests 3	Preview is my source of the latest in Fashion, Beauty, and Social Interests 2	Preview is my source of the latest in Fashion, Beauty, and Social Interests 1
Preview editorial spreads fascinate me.	Preview editorial spreads fascinate me. 4	Preview editorial spreads fascinate me. 3	Preview editorial spreads fascinate me. 2	Preview editorial spreads fascinate me. 1
I learn things first in magazines.	I learn things first in magazines. 4	I learn things first in magazines. 3	I learn things first in magazines. 2	I learn things first in magazines. 1
Reading Preview’s part of my routine.	Reading Preview’s part of my routine. 4	Reading Preview’s part of my routine. 3	Reading Preview’s part of my routine. 2	Reading Preview’s part of my routine. 1
I find the magazine to be sophisticated and of high quality	I find the magazine to be sophisticated and of high quality 4	I find the magazine to be sophisticated and of high quality 3	I find the magazine to be sophisticated and of high quality 2	I find the magazine to be sophisticated and of high quality 1
I trust Preview.	I trust Preview. 4	I trust Preview. 3	I trust Preview. 2	I trust Preview. 1
I feel motivated to enhance my personal style when I read Preview.	I feel motivated to enhance my personal style when I read Preview. 4	I feel motivated to enhance my personal style when I read Preview. 3	I feel motivated to enhance my personal style when I read Preview. 2	I feel motivated to enhance my personal style when I read Preview. 1

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* 10. Please rate the following sections of Preview with 4 being definitely liked and 1 being least liked (kindly browse through the magazine if you’re unfamiliar with the section).

	4	3	2	1
Cover Star	Cover Star 4	Cover Star 3	Cover Star 2	Cover Star 1
Fashion News	Fashion News 4	Fashion News 3	Fashion News 2	Fashion News 1
Fashion Picks	Fashion Picks 4	Fashion Picks 3	Fashion Picks 2	Fashion Picks 1
Style Profile	Style Profile 4	Style Profile 3	Style Profile 2	Style Profile 1
Fashion Workshop	Fashion Workshop 4	Fashion Workshop 3	Fashion Workshop 2	Fashion Workshop 1
Fashion Sense	Fashion Sense 4	Fashion Sense 3	Fashion Sense 2	Fashion Sense 1
Fashion Editorial	Fashion Editorial 4	Fashion Editorial 3	Fashion Editorial 2	Fashion Editorial 1
Beauty Reporter	Beauty Reporter 4	Beauty Reporter 3	Beauty Reporter 2	Beauty Reporter 1
Beauty Picks	Beauty Picks 4	Beauty Picks 3	Beauty Picks 2	Beauty Picks 1
Powder Room	Powder Room 4	Powder Room 3	Powder Room 2	Powder Room 1
Beauty 101	Beauty 101 4	Beauty 101 3	Beauty 101 2	Beauty 101 1
Beauty Workshop	Beauty Workshop 4	Beauty Workshop 3	Beauty Workshop 2	Beauty Workshop 1
Beauty Guru	Beauty Guru 4	Beauty Guru 3	Beauty Guru 2	Beauty Guru 1
Beauty Feature	Beauty Feature 4	Beauty Feature 3	Beauty Feature 2	Beauty Feature 1
Beauty Editorial	Beauty Editorial 4	Beauty Editorial 3	Beauty Editorial 2	Beauty Editorial 1
Right This Minute	Right This Minute 4	Right This Minute 3	Right This Minute 2	Right This Minute 1
Dish	Dish 4	Dish 3	Dish 2	Dish 1
Artscene	Artscene 4	Artscene 3	Artscene 2	Artscene 1
Pulse	Pulse 4	Pulse 3	Pulse 2	Pulse 1
25 Questions	25 Questions 4	25 Questions 3	25 Questions 2	25 Questions 1
Decor	Decor 4	Decor 3	Decor 2	Decor 1

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* 11. Do you visit stylebible.ph?

Yes

No, I’m not interested.

No, I didn’t know about it.

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* 12. What is the top site you visit for the following? (Please specify)

Web Mail

Social Network

Blogs

Forums

Other websites

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* 1. Purchasing Habits:What made you buy this copy of Preview? (Check all that apply.)

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* 2. How often do you buy Preview?

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* 3. How likely are you to buy the next issue of Preview?

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* 4. Do you also regularly buy other magazines?

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* 5.

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* 6. How long have you been reading Preview?

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* 7. How many other people will get to read this copy of Preview?

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* 8. What comes into mind when you hear/read the name “Preview Magazine”?

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* 9. Rate the following statements with 4 being strongly agree and 1 being strongly disagree

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* 10. Please rate the following sections of Preview with 4 being definitely liked and 1 being least liked (kindly browse through the magazine if you’re unfamiliar with the section).

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* 11. Do you visit stylebible.ph?

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* 12. What is the top site you visit for the following? (Please specify)

* 1. Purchasing Habits:
What made you buy this copy of Preview? (Check all that apply.)