2026 Agency Outlook Study

HELLO.
Welcome to the 2026 Agency Outlook Study from SoDA and Webflow. This year’s study explores how agency leaders are navigating today’s shifting market from business priorities and financial performance in 2025 to their outlook and expectations for the year ahead. The survey is designed to be quick and straightforward: most questions are multiple choice and should take less than 10 minutes to complete.

As always, your responses are completely anonymous and confidential. No data will ever be shared in a way that identifies you or your agency.

If you have any questions, please reach out to Tom Beck on the SoDA Ops team. Thank you in advance for contributing your insights to this year’s study.

Question Title

* Which of the following best describes your company?

Digital Agency

Advertising/PR/Communications Agency

Brand/Creative Agency

Performance/Growth Marketing Agency

Production Company / Design Studio

Tech Services / Consultancy

Other (please specify)

Question Title

* Which of the following best describes your title or management level within your company?

Founder/Owner/Partner

C-level

VP-level

Director-level

Other (please specify)