Rural strategy will ensure the conservation of rural landscapes and viable farming areas
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The Alpine Shire will be renowned for its scenic beauty and its unspoilt natural environment
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Pure water and clean air will be key characteristics and attractions
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Vistas of hills and mountains will be maintained
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Appreciation of the natural features and physical attractions will be a core value of the Alpine Shire communities and attract both residents and tourists
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Growth will not jeopardise lifestyle or character
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Open space and green space will be maintained within and between towns and villages
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Rural landscapes will be a significant contributor to open space and the amenity of the environment
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High value agricultural land will be retained
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The Great Alpine Road will continue to attract both Australian and international visitors
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Tourism will continue to be a major force, with the region recognised for its widespread use of local produce and wine, nature based adventure, arts and cultural attractions and for the exceptional customer service that permeates the region
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