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Consumer Preferences for Health-Conscious Soft Drinks
1.
How often do you purchase soft drinks?
Daily
Several times a week
Once a week
A few times a month
Rarely
Never
2.
What factors influence your decision to purchase a soft drink? Select all that apply.
Taste
Price
Health benefits
Brand reputation
Ingredients
Packaging
Availability
Other (please specify)
3.
How satisfied are you with the current options of health-focused soft drinks on the market?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
4.
Which types of soft drinks do you currently consume? Select all that apply.
Sparkling water
Coconut water
Juice-based drinks
Energy drinks
Soda
Tea-based drinks
Functional drinks
Other (please specify)
5.
Which brand of soft drink you buy most frequently?
CocaCola
Red Bull
DASH
TRIP
Bloom
San Pellegrino
Fever Tree
Other (please specify)
6.
How interested are you in trying a new sparkling coconut water product with no additives or preservatives?
Very interested
Interested
Neutral
Not very interested
Not interested at all
7.
How important is it for you that a soft drink is organic and made from natural ingredients?
Very important
Important
Somewhat important
Not very important
Not important at all
8.
Do you consider yourself more of an active individual or health conscious?
Active
Health conscious
Both
Neither
9.
What is your age group?
Under 18
18-24
25-34
35-44
45-54
55-64
65 and over
10.
What is your gender?
Male
Female
Non-binary
Prefer not to say