Rookwood Feedback Survey

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* 3. Your age
(Optional. This answer helps us better understand our customer base.)

18-24

25-34

35-44

45-54

55-64

65+

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* 4. Your gender

Female

Male

Non-binary

Prefer not to answer

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* 5. What is your 5-digit zip code?

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* 6. What is your total annual household income?
(Optional. Your response is entirely voluntary and will remain confidential.)

Less than $30,000

$30,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 - $149,999

$150,000 - $199,999

$200,000 or more

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* 7. How would you describe your role in your purchasing decisions?
(Select all that apply)

Homeowner/Head of household

Designer/Architect

Contractor

Other (please specify)

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* 8. How did you discover Rookwood?

Social Media

In-store

Google Search

Recommendation

In-person

Other (please specify)

I don't recall

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* 9. Do you own any Rookwood pieces?

Yes, multiple pieces.

Yes, I own one or two pieces.

No, but I'm interested in purchasing Rookwood.

No, but I've purchased Rookwood as gifts.

No, I'm not interested in purchasing.

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* 10. If you haven't purchased from us yet, we would appreciate your feedback on why.
(Select all that apply.)

I haven't found the products that match my style or needs.

The prices are out of my budget.

I prefer to shop from other brands or stores.

I'm unsure about the quality of Rookwood products.

I've had trouble navigating the Rookwood website or finding the products I need.

Shipping or delivery options didn't meet my needs.

I'm still in the planning phase of my project and haven't purchased yet.

Other (please specify)

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* 11. What is your primary use for ceramic and/or tile products?
(Select all that apply.)

Personal Home Renovation/Interior Design

Commercial Spaces

Client Home Renovation/Interior Design

New Construction

Restaurant/Hospitality

Other (please specify)

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* 12. How often do you purchase ceramic products?

Once a month

Every few months

Once or twice a year

Rarely

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* 13. How likely are you to purchase Rookwood products as a gift?

Very likely

Somewhat likely

Somewhat unlikely

Very unlikely

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* 14. What is the most important factor when selecting ceramic or tile products?
(Select all that apply)

Quality/Durability

Price

Design/Style

Color/Finish options

Sustainability/Environmental Impact

Customization Options

Where it's made

Brand reputation

Other (please specify)

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* 15. How satisfied are you with the overall quality of the Rookwood products you've purchased?

Very satisfied

Satisfied

Neutral

Dissatisfied

Very dissatisfied

I have never made a purchase.

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* 16. How would you rate the design variety and style options available at Rookwood?

Excellent

Good

Average

Poor

Very poor

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* 17. How easy is it to navigate our website and find the products you need?

Very Easy

Easy

Average

Somewhat difficult

Very Difficult

I have not spent much time on the website.

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* 18. How satisfied are you with the delivery time and condition of your products upon arrival?

Very satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

I have never made a purchase.

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* 19. If you have interacted with our customer service team, how would you rate your experience(s)?

Very satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

No interaction

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* 20. Where do you typically purchase ceramic or tile products?
(Select all the apply.)

Online directly from the manufacturer

Online retailers (e.g. Amazon, Wayfair)

In-person at local stores

Through designers or contractors

Other (please specify)

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* 21. What companies do you typically shop at for home decor?
(Select all the apply.)

Restoration Hardware

Pottery Barn

Crate & Barrel

Frontgate

McGee & Co.

Design Within Reach

Soho Home

Room & Board

Target

Lulu and Georgia

Serena & Lily

Rejuvenation

West Elm

Other (please specify)

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* 22. What would encourage you to purchase more Rookwood products?
(Select all the apply.)

Lower prices

More product variety

Customization options

Better shipping/delivery options

More design inspiration

Discounts or loyalty programs

Improved customer service

Tile samples

Improved website experience

Other (please specify)

Rookwood Feedback Survey

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* 1. Name

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* 2. Email Address

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* 3. Your age(Optional. This answer helps us better understand our customer base.)

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* 4. Your gender

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* 5. What is your 5-digit zip code?

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* 6. What is your total annual household income?(Optional. Your response is entirely voluntary and will remain confidential.)

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* 7. How would you describe your role in your purchasing decisions?(Select all that apply)

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* 8. How did you discover Rookwood?

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* 9. Do you own any Rookwood pieces?

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* 10. If you haven't purchased from us yet, we would appreciate your feedback on why.(Select all that apply.)

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* 11. What is your primary use for ceramic and/or tile products?(Select all that apply.)

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* 12. How often do you purchase ceramic products?

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* 13. How likely are you to purchase Rookwood products as a gift?

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* 14. What is the most important factor when selecting ceramic or tile products?(Select all that apply)

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* 15. How satisfied are you with the overall quality of the Rookwood products you've purchased?

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* 16. How would you rate the design variety and style options available at Rookwood?

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* 17. How easy is it to navigate our website and find the products you need?

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* 18. How satisfied are you with the delivery time and condition of your products upon arrival?

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* 19. If you have interacted with our customer service team, how would you rate your experience(s)?

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* 20. Where do you typically purchase ceramic or tile products?(Select all the apply.)

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* 21. What companies do you typically shop at for home decor? (Select all the apply.)

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* 22. What would encourage you to purchase more Rookwood products?(Select all the apply.)

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* 23. Do you have any suggestions for new products or styles you'd like to see Rookwood offer?

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* 24. What other features or services could Rookwood offer that would enhance your shopping experience?

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* 25. Is there anything else you'd like to share with us?

* 3. Your age
(Optional. This answer helps us better understand our customer base.)

* 6. What is your total annual household income?
(Optional. Your response is entirely voluntary and will remain confidential.)

* 7. How would you describe your role in your purchasing decisions?
(Select all that apply)

* 10. If you haven't purchased from us yet, we would appreciate your feedback on why.
(Select all that apply.)

* 11. What is your primary use for ceramic and/or tile products?
(Select all that apply.)

* 14. What is the most important factor when selecting ceramic or tile products?
(Select all that apply)

* 20. Where do you typically purchase ceramic or tile products?
(Select all the apply.)

* 21. What companies do you typically shop at for home decor?
(Select all the apply.)

* 22. What would encourage you to purchase more Rookwood products?
(Select all the apply.)