The Power of Differentiation: Steppingstone or Destination?

Question Title

* 1. How well do you feel your brand and products are differentiated from your competition?

Not at all

Somewhat but need work

Extremely differentiated

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 2. Overall, how much pride, passion and meaning does your workforce have in producing your product (or service)?

It's just a job

Lukewarm

Extremely proud

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 3. How do employees view your product?

Just a commodity

Average

Highly differentiated from the competition

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 4. How does your sales network view your product?

Just a commodity

Average

Highly differentiated from the competition

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 5. How do customers view your product?

Just a commodity

Average

Highly differentiated from the competition

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 6. How important is employee engagement and retention to your enterprise?

Not important

Somewhat important

Immensely important

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. How involved are your employees in discovering, promoting and celebrating your brand’s differentiation?

Not involved

Somewhat involved

Heavily involved

Clear

i We adjusted the number you entered based on the slider’s scale.