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NMA2024 - Newspaper Newsstand Campaign of The Year |
Newspaper Newsstand Campaign of The Year
This award recognises the Newspaper that has excelled in engaging with their audience adding genuine value to the market.
Entry Qualification
To be eligible in this category a publication must have been,
To be eligible in this category a publication must have been,
- Available for sale across the UK for the duration of 2023
- A PAID FOR OR FREE national or regional newspaper title
Judging Criteria
The winning entry will be judged on,
the value the campaign has brought to the publication or brand including,
Increased newsstand or subscription sales
Audience engagement
Increased publicity and brand awareness.
Increased sources of consumer data
Brand revenue growth
Distribution performance – brand to hand (as applicable to title)
the apparent quality of,
Innovation, uniqueness, and creativity
Long term value to title/brand/category
The winning entry will be judged on,
the value the campaign has brought to the publication or brand including,
Increased newsstand or subscription sales
Audience engagement
Increased publicity and brand awareness.
Increased sources of consumer data
Brand revenue growth
Distribution performance – brand to hand (as applicable to title)
the apparent quality of,
Innovation, uniqueness, and creativity
Long term value to title/brand/category