2013 Pizza Industry Census Question Title * 1. Which of the following best describes your operation? Independent operator Franchise operator Chain operator Manufacturer Distributor Future pizzeria operator Consultant Association Other (please specify) Question Title * 2. What is your current position? Owner/partner/CEO Manager Chef Marketing manager Industry/vendor Other (please specify) Question Title * 3. How many hours a week do you work? 20-30 hours 30-40 hours 40-50 hours 50-60 hours 60 or more hours Other (please specify) Question Title * 4. In general, are your sales increasing, decreasing or about the same compared to last year? Increasing Decreasing Same Question Title * 5. What type of location do you have? Standalone In a strip mall Inside a shopping center In an industrial park Mobile unit C-store Question Title * 6. How long have you been in the pizza business? Haven't opened yet Less than 5 years 5-10 years 10-15 years 15-25 years 25-35 years 35-50 years More than 50 years Question Title * 7. How many units do you have? 1 unit 2-3 units 4-10 units 10-20 units More than 20 units More than 50 units Question Title * 8. What are your average per-unit sales annually? Less than $300,000 $300,000-$550,000 $550,000-$750,000 $750,000-$1 million $1 million-$2 million More than $2 million More than $5 million Question Title * 9. During which day part(s) is your operation open? (check all that apply) Breakfast Lunch Dinner Late night 24/7 Question Title * 10. During which daypart have you seen the most growth during the past year? Breakfast Lunch Dinner Late night 24/7 No growth Question Title * 11. In what area have you seen the highest increase in sales at your pizzeria? Gourmet toppings Healthy options Sandwiches Appetizers Wings Salads Pasta Sodas Flatbreads Alcoholic beverages No increase Other (please specify) Question Title * 12. What are your costs as a percentage of sales? % Food % Labor % Coupons % Advertising Question Title * 13. Approximately, what are your sales percentage breakdowns? % Dine-in % Takeout % Take-and-bake % Delivery % Catering % Buffet Question Title * 14. Which segment of your sales, as reported above, has seen the most growth during the past year? Dine-in Takeout Take-and-bake Delivery Catering Buffet None Question Title * 15. What is your approximate percentage of sales for the following products? % Pizza % Entrees % Wings % Sandwiches % Appetizers % Salads % Desserts % Beverages Question Title * 16. What method do you use to track your food costs? Manually track Use standalone food-costing software Use a program within my POS system Compare monthly profit and loss statements I don't track my food costs Other (please specify) Question Title * 17. How many primary food suppliers do you use on a regular basis? 1 2-3 4-6 More than 6 Question Title * 18. Do you have a POS system? No Planning to get one Yes If yes, which system do you use? Question Title * 19. Does your restaurant have a website? Yes No Not now but will in the next 6-12 months Question Title * 20. Do you offer online ordering through any of the following platforms? (check all that apply) Website Mobile app Third-party service provider We don't offer online ordering If you answered yes, what percentage of your sales comes through online ordering? Question Title * 21. Does your restaurant have a presence on social media? (Check all that apply) Facebook Twitter Google Plus Youtube LinkedIn Pinterest No, we don't have a social media presence. Other (please specify) Question Title * 22. Do you offer a loyalty/customer rewards program? Yes No Not now but will in 6-12 months Question Title * 23. Do you use email marketing? Yes No Not now but will in the next 6-12 months Question Title * 24. Do you use text marketing? Yes No Not now but will in the next 6-12 months Question Title * 25. Which restaurant review websites do you respect the most? (Check all that apply) Yelp Urbanspoon Zagat Dine.com Other (please specify) Question Title * 26. Which methods of coupon distribution have been the most successful for you during the last year? Doorhangers Pizza box flyers Email/newsletter Text messages Website Third-party website We don't offer coupons Other (please specify) Question Title * 27. In how many charity/fundraiser events did your pizzeria participate over the past year? 1-5 5-10 More than 10 None Question Title * 28. What marketing promotion in the past 12 months yielded the most dramatic results for you? Question Title * 29. What is your most popular crust style? Hand-tossed Deep-dish Thin Other (please specify) Question Title * 30. Do you offer alternative crusts? (Check all that apply) Gluten-free Whole-wheat Low-carb Don't offer Other (please specify) Question Title * 31. Do you sell pizza by the slice? Yes No Question Title * 32. Which of the following non-pizza items do you offer on your menu? (Check all that apply) Wings Sandwiches Pasta Salads Dessert None Other (please specify) Question Title * 33. What percentage of your menu items/ingredients are obtained from local farmers/producers? None 1%-10% 10%-20% 20%-30% 30%-40% More than 40% Question Title * 34. What types of beverages do you offer? (Check all that apply) Fountain sodas Bottled sodas Tea Coffee Bottled water Beer Wine Cocktails Other (please specify) Question Title * 35. What type of desserts do you offer? (Check all that apply) Ice cream Gelato Italian ice Tiramisu Cannoli Pie/cake/brownies Other (please specify) Question Title * 36. What type of oven do you use? Conveyor Deck Wood-fired Coal-fired Other (please specify) Question Title * 37. What type of dough do you use? Make our own Use preformed crusts Buy frozen dough Fresh dough balls are delivered to our store Subcontract Other (please specify) Question Title * 38. Which method do you use to form dough in your stores? Formed by hand Sheeter Dough press Not applicable Other (please specify) Question Title * 39. What type of sauce do you use? Make our own Use canned sauce Add ingredients to canned sauce Other (please specify) Question Title * 40. What form of cheese do you purchase? Block Diced Shredded Sliced We make our own Other (please specify) Question Title * 41. What types of cheese do you use? (Check all that apply) Mozzarella Provolone Cheddar Romano Ricotta Parmesan Other (please specify) Question Title * 42. How much do you charge for delivery? No charge Don't offer delivery Amount: Question Title * 43. How many employees do you have per store? Less than 5 5-15 15-25 25-35 35-45 45-55 More than 55 Question Title * 44. What is average hourly pay rate for the following positions: Manager Assistant manager Pizza maker Delivery driver Question Title * 45. Where do you go for industry advice? (Check all that apply) Magazines Web Consultant Books Food sales rep Other (please specify) Question Title * 46. On which topics would you like to see more coverage by PMQ? (Choose your top three) Food Marketing Operations Management Equipment/Technology Pizzeria profiles Finance Trends Other (please specify) Question Title * 47. If you have any questions you'd like to submit for our next survey, please submit them here: Question Title * 48. Would you like to renew your free subscription to PMQ Pizza Magazine? Yes No Question Title * 49. To be entered into a drawing for 100 pounds of pepperoni, please provide us with the following information. Name: * Company: * Address: * Address 2: City/Town: * State: * -- select state -- AL AlabamaAK AlaskaAS American SamoaAZ ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFM Federated States of MicronesiaFL FloridaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIN IndianaIA IowaKS KansasKY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMN MinnesotaMS MississippiMO MissouriMT MontanaNE NebraskaNV NevadaNH New HampshireNJ New JerseyNM New MexicoNY New YorkNC North CarolinaND North DakotaMP Northern Mariana IslandsOH OhioOK OklahomaOR OregonPW PalauPA PennsylvaniaPR Puerto RicoRI Rhode IslandSC South CarolinaSD South DakotaTN TennesseeTX TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming ZIP: * Country: * Email Address: * Phone Number: Done