NMA2024 - Subscription Brand of The Year |
Sponsored by Atlas
This award recognises the Magazine or Newspaper Publication that has excelled in engaging with its subscriber audience adding genuine value to the brand and/or meeting relevant KPIs.
Entry Qualification
The entry must be in support of a newspaper or magazine publication, but may have physical and/or digital only elements
The entry must be in support of a newspaper or magazine publication, but may have physical and/or digital only elements
- Publication available for sale for the duration of 2023 (unless a new launch)
- Which is a paid for title with a frequency of publication exceeding 6 per annum
- Which is a UK or non- UK newspaper or magazine brand
- Which has a subscriber base comprising UK only or UK and abroad published in print, digital or both print and digital
Judging Criteria
The winning entry will be judged impact achieved and initiatives employed to drive,
Impressive subscriber acquisition and retention levels given market context
Subscriber engagement
Performance against the identified KPI’s
Use of data to achieve specific and/or overall goals
Innovation and creativity i.e. great use of data, new ways of working, testing and trying new initiatives
The winning entry will be judged impact achieved and initiatives employed to drive,
Impressive subscriber acquisition and retention levels given market context
Subscriber engagement
Performance against the identified KPI’s
Use of data to achieve specific and/or overall goals
Innovation and creativity i.e. great use of data, new ways of working, testing and trying new initiatives