Subscription Acquisition Campaign of The Year

This award seeks to recognise the UK or Non-UK Magazine or Newspaper that has run the most effective SUBSCRIPTION ACQUISITION campaign for 2023.
 
Entry Qualification
The entry must be in support of a newspaper or magazine publication or portfolio of publications,
  • Published at regular intervals at least 6 times annually
  • Involving a UK or Non-UK campaign executed on a national or regional basis
  • Publication may be for print, digital or both print and digital
 
Judging Criteria
The winning entry will be judged on,

Impressive subscriber acquisition, revenues or yield levels given market context.
Performance against campaign KPI’s.
Innovation and creativity i.e., great use of data, new ways of working, testing and trying new initiatives.
Impact on overall future subscription / membership volumes, yields and revenue growth.

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* 1. About You

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* 2. What is the brand you are nominating?

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* 3. Who is the publisher of this publication?

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* 4. Is this your first entry in this category?

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* 5. If you are replacing an earlier entry please tells us the date your earlier entry was submitted

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* 6. Please explain here the key objectives that were set (max 200 words)

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* 7. Please outline here the sales & marketing strategies, innovations and creativity that were employed (Max 200 words)

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* 8. Please detail the results achieved (Max 200 words)

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* 9. Please outline here the principle reasons why this entry should win (max 200 words)

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* 10. You may send us one file with up to 3 pages as a supporting document to aid understanding.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.
Choose File

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* 11. If you need to add a video file to support your entry, please paste the Youtube link here.

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