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WE&T 2026 Readership Survey
1.
How long have you been a WE&T reader?
20 years or more
15-19 years
10-14 years
5-9 years
1-4 years
Less than 1 year
2.
How long have you been in the water industry?
20 years or more
15-19 years
10-14 years
5-9 years
1-4 years
Less than 1 year
3.
Which best describes your role?
Executive leadership
Utility operator
Utility engineer
Utility manager
Consultant
Academic
Regulator
Vendor
Other (please specify)
4.
In which country do you currently reside?
5.
How do you receive WE&T?
Print
Digital
Both
6.
If you answered “both” above, which do you use more often?
Print
Digital
7.
If you receive the digital edition of WE&T, how do you most often access it?
Subscriber email
Newsletter (WEF SmartBrief)
Social Media
WEF website
Other (please specify)
8.
When you access the digital edition of WE&T, do you primarily read it on a computer monitor or a mobile device?
Computer monitor
Mobile device or tablet
9.
If you receive the print edition, how many other people besides you read your copy?
0
1-2
3-5
More than 5
10.
How long do you typically spend reading each issue of WE&T?
2 or more hours
1-2 hours
30 minutes - 1 hour
Less than 30 minutes
Just skim
11.
What is your preferred article length?
As short as possible (1-2 pages)
Mid-length (3-4 pages)
Long (5-6 pages)
As in-depth as possible (7 or more pages)
12.
What is your preference for WE&T’s design approach?
Image-driven (shorter articles, more photos)
Text-focused and information-dense (longer articles, fewer photos)
Somewhere in between the two
13.
Have you accessed the digital edition of WE&T in the last calendar year?
Yes
No
14.
If yes, how would you rate your user experience?
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied
15.
What pain points, if any, have you experienced when accessing the digital edition (loading speed, navigation, mobile useability, etc.)?
16.
How important is receiving a print edition of WE&T to you?
Very important
Somewhat important
Not very important
Not at all important
17.
How often would you like to receive a print issue of WE&T in the future?
Monthly
Every two months
Quarterly
Every six months
Just a digital edition is suitable
18.
In a digital format, what types of content would you find most valuable (i.e., breaking news, longform Features, practical guidance like Operator Essentials, data dashboards/infographics, audio/video/multimedia)?
19.
If we were to move to a digital-first model, what’s one thing about our content we absolutely should not change?
20.
In the last 12 months, what actions have you taken after reading WE&T? (select all that apply)
Discussed content with others
Shared content with others through social media or email
Visited a website
Sought further information on a topic
Filed article for future reference
Used/modified an idea
Purchased/ordered a product or service
None of the above
21.
How important are each of the following types of content in WE&T? (5 = very important; 1 = not at all important)
1
2
3
4
5
Innovative products and services and new technology
1
2
3
4
5
Analysis and response to hot topics/breaking news
1
2
3
4
5
How-to information
1
2
3
4
5
Opportunities to engage/learn/participate
1
2
3
4
5
The business of water
1
2
3
4
5
Drinking water
1
2
3
4
5
International solutions and challenges
1
2
3
4
5
Stories about people in the water workforce
1
2
3
4
5
Stories about leadership/people on the move
1
2
3
4
5
Coverage about business/management
1
2
3
4
5
Coverage about utility operations
1
2
3
4
5
22.
How often would you like to receive a newsletter highlighting WE&T content?
Daily
Weekly
Biweekly
Monthly
I am not interested in a newsletter.
23.
If given the option, would you prefer a general WE&T newsletter with various topics covered or a newsletter tailored specifically to topics you’re interested in?
General
Specific to interests ((utility management, sustainability, etc.)
Other (please specify)
24.
In a newsletter, along with WE&T content, would you be interested in receiving information on upcoming events, webinars, and other WEF-related information?
Yes
No