2022 CG Brands Direct-to-Consumer (DTC) Survey

Thanks to ongoing shifts in the retail and consumer goods industries, more consumer goods companies are moving -- or exploring -- selling direct-to-consumer.  We want to hear about your organization and where it stands when it comes to selling DTC.

This short survey takes less than 10 minutes and is completely confidential. Results will be shared in a February report on the CGT website. 
1.How would you describe your direct-to-consumer (DTC) journey?
2.What percentage of sales are coming from your DTC channels?
3.How much have your DTC sales increased in the last 12 months?
4.What are your top 3 solution investment areas for DTC success?(Required.)
5.What is your company’s timeline to invest in the technologies needed for DTC?
Already implemented
In 3-6 months
In 6-12 months
In 12-24 months
No plans to invest
Not applicable (we are not selling DTC)
Customer data platform (CDP)
Customer relationship management (CRM)
E-Commerce platform
Inventory management
Warehouse management
Order management
Product data management (PIM)
Customer experience management
Social media
Marketing automation platforms
Artificial intelligence
Machine learning
Natural language processing
Chatbots
Augmented and/or virtual reality
6.Approximately what percentage of your organization's total technology (IT) budget was allocated to DTC resources in 2021, and what do you expect it to be in 2025?
<5%
5%-9.9%
10% - 14.99%
15% - 19.99%
20% - 24.99%
25% - 29.99%
30% - 34.99%
35% - 39.99%
40% - 44.99%
45%+
FY: 2021
FY: 2025
7.What are the top 3 challenges that prevent your organization from DTC success?(Required.)
8.Have your DTC priorities changed since the onset of the supply chain crisis?(Required.)
9. What does the future of DTC look like in an ideal world?
10.What is your company's primary business?
11.What does your company primarily manufacture?
12.What was your organization’s annual revenue in the last fiscal year?
13.What is your job title?
14.What is your core business function?
15.Please provide your company name below. The responses included in this survey are 100% confidential (this information will only be used as a second check for qualified CG responses and will not be shared).