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* 1. Which advertising medium gets most of your attention?

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* 2. How does an advertisement affect you?

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* 3. Which form of ad creates a greater impact on you?

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* 4. Does an advertisement urge you to try a new brand?

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* 5. How often do you buy the same article/garment design as you see in the ad?

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* 6. Which aspects of a television commercial are important to you?

  Very important Important Doesn't matter much Doesn't matter at all
models
background
punch line
theme
music

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Image

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* 7. Does the picture of a famous personality in a tv commercial make you think that ....

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* 8. Name two product commercials on TV (within the past 3 months) you can remember most clearly.

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* 9. What is the reason for preferring a particular brand?

T