Your attitude to advertising and brands Question Title * 1. Which advertising medium gets most of your attention? print radio television word of mouth Other (please specify) Question Title * 2. How does an advertisement affect you? recall positive impression interest desire to purchase Other (please specify) Question Title * 3. Which form of ad creates a greater impact on you? picture depicting a scene words with sound words with a visual a moving action oriented ad Question Title * 4. Does an advertisement urge you to try a new brand? Yes No Question Title * 5. How often do you buy the same article/garment design as you see in the ad? always most of the time sometimes never Question Title * 6. Which aspects of a television commercial are important to you? Very important Important Doesn't matter much Doesn't matter at all models models Very important models Important models Doesn't matter much models Doesn't matter at all background background Very important background Important background Doesn't matter much background Doesn't matter at all punch line punch line Very important punch line Important punch line Doesn't matter much punch line Doesn't matter at all theme theme Very important theme Important theme Doesn't matter much theme Doesn't matter at all music music Very important music Important music Doesn't matter much music Doesn't matter at all Question Title Question Title * 7. Does the picture of a famous personality in a tv commercial make you think that .... the product is of high quality? it must be expensive? the company must be big? it does not affect you? Question Title * 8. Name two product commercials on TV (within the past 3 months) you can remember most clearly. One Two Question Title * 9. What is the reason for preferring a particular brand? product range design of products quality price range friends buy it too Next