Greetings from the BRW Team!

On behalf of REV Birmingham, Style Advertising, and our sponsors, we’re poised for the most dynamic Birmingham Restaurant Week yet. From startup restaurant takeovers to a wine dinner curated by Birmingham's culinary founders, we're planning events to showcase how our community is building the most vibrant food city in the Southeast. We hope you’ll join us Friday, Aug. 10 – Sunday, Aug 19 for a 10-day culinary celebration.

As always, BRW is open to metro Birmingham, which includes the City of Birmingham, Mountain Brook, Vestavia, Homewood, Hoover, 280 area and cities outside of Birmingham. The 10-day event and its participants will be promoted through Facebook Ads, Twitter Ads, Fox 6 and iHeart Radio Channel stations and e-blasts.
 
You’ll find we’ve simplified menu guidance to give you more flexibility. Menus are no longer required to be multi-course. Simply pick your price point and execute a great dish and a great deal.

We are confident that Restaurant Week will benefit your establishment, create a heightened awareness of Birmingham’s great local culinary scene and our exceptional community.

NOTE: This event is for locally owned and operated restaurants/establishments only.

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* 1. REGISTRATION FEE (Payment Details Below)

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* 2. COMPANY NAME

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* 3. CONTACT PERSON – Please provide one contact person who will be responsible for all elements of Restaurant Week, including menu submission, attending BRW planning meeting, marketing collateral distribution and internal BRW communication.

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* 4. CONTACT PERSON EMAIL ADDRESS

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* 5. CONTACT PERSON PHONE NUMBER

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* 6. RESTAURANT INFORMATION 

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* 7. DINNER PRICE POINTS (Multi-course not required; make it a combo. May include appetizer, entrée, dessert and/or beverage, excluding tax and tip)

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* 8. LUNCH PRICE POINTS (Multi-course not required; make it a combo. May include appetizer, entrée, dessert and/or beverage, excluding tax and tip)

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* 9. BRW BLOGGER MEAL: Will you offer one free meal (BRW menu) to one of our BRW Food Blogger during Restaurant Week?

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* 10. LOCAL PRODUCE INTEREST: Would you like to have someone contact you about using local produce on your menu with support from the Urban Food Project, REV's local produce distribution operation?

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* 11. GIFT CARD GIVEAWAYS: 
All participating restaurants are required to provide 1 gift card equaling the value of their RW menu price. (I.e. if a restaurant is in the $30 category they are required to provide 1 x $30 gift card.) Gift cards will be used for website and social media giveaways before and during Restaurant Week. Restaurants are encouraged to donate as many cards as they would like to get additional promotion for RW.

NOTE: Please mail gift cards to REV Birmingham at 5529 1st Ave S. Bham Al 35212

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* 12. BRW KICK-OFF EVENT: HARVEST BRUNCH @ Woodlawn Street Market
Saturday August 11th, 11am to 3pm at REV's Offices (Social Venture) in Woodlawn.

This sold out themed annual event gives over 20 participating BRW restaurants an additional opportunity to promote their restaurant for BRW. 

It’s not breakfast – and, it’s not lunch – it’s BRUNCH and this year we're taking over Woodlawn by bringing together some of the “best of the brunch” restaurants to serve up tasty sized brunch bites to about 500 people during the August Woodlawn Street Market. Along with hot, iced coffee, mimosas, bloody mary’s and wine tastings, attendees can shop the Woodlawn Street Market, enjoy live music as they sip, savor and shop some of Birmingham's brightest start up retailers and food vendors. There is no additional fee to participate and benefits The Urban Food Project.

AGREEMENT OF TERMS:
Restaurant Week is not just about a discounted lunch or dinner; it is about creating a dining experience and in doing so, it is imperative that participating restaurants adhere to the BRW promotion standards that reflect excellence in:

o   Level of Service

o   Diversity of Menu

o   Quality of Ingredients

o   Overall Experience

Participants must offer a prix fixe Restaurant Week menu for either lunch, dinner or both.

Participants must print and provide to ALL guests a Restaurant Week menus during 10-day event.

Participants must complete the post-promotion survey to provide feedback on the promotion.

Participants are expected to display Restaurant Week marketing materials as soon as they are made available.

Participants must send a representative from their establishment to ONE required restaurant meeting.

Participants are highly encouraged to work with Restaurant Week food/beer/wine/ liquor/coffee/soda sponsors to offer a variety of drink specials.  For example, incorporate a pairing for each course with select beers provided by the official BRW beer sponsor. Beverages will need to be listed on your BRW menu and must be a beverage with the sponsor product. (sponsors in the section include; Red Diamond Tea, Buffalo Rock, Tito's, Alabama Crown, Cahaba Brewing, Sysco Foods. 

Participants  - We are asking everyone to create a signature cocktail for your restaurant which will need to be listed on your BRW menu during the ten days of the promotion.

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* 13. SIGNATURE 

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* 14. DATE

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* 15. PAYMENT

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* 16. Is your BRW 2018 menu ready for upload?

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