Telling your brand’s story has never been more critical than it is today.

Have your storytelling efforts shifted in light of our collective “new normal”—working during a pandemic in the midst of a nationwide movement for racial equality and inclusion? We want to know how you’re telling your brand’s story—what channels and messaging you’re investing in right now to protect your organization’s reputation.

Please take our three-minute survey and weigh in. Your responses will be confidential and anonymized.  
 

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* 1. Describe how storytelling at your organization has changed over the last three months.

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* 2. Has messaging around your brand’s values and mission increased in the last three months?

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* 3. Which of the following channels are you currently using the most to share your brand narrative? (Pick the top three)

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* 4. Which topics are you focusing your storytelling efforts around right now? (Pick the top three)

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* 5. Have you increased your use of social media in regard to storytelling?

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* 6. What is the most effective social media channel for storytelling?

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* 8. Fill in the blank: If I had more financial resources to invest in our storytelling efforts, I would spend it on ____________.

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* 9. What type of organization do you work for?

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* 10. What is the primary focus of your job?

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* 11. How many employees does your organization employ?

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