Informed Consent


Principal Investigator (PI): Nicole Coccodrilli - Student at Marywood University
PI Contact Information: – (570) 647-8855
Co-Investigator(s): Bre Behlke, Gail Clark, Marc Crilly, Beth Ulicny - Students at Marywood University
Research Advisor: Dr. Lindsay Morton, Dept. Psychology & Counseling, Marywood University
Research Advisor Contact Information: –

Invitation for a Research Study

You are invited to participate in a research study that explores the relationship between self-image and advertisements found in mass media. For this study you will have the opportunity to make judgements about advertisements. You may be presented with one or more of the following: familiar products, professional male images, and/or provocative advertisements of men. Following this, you will be asked to rate yourself on several aspects of your body. This study is open only to men aged 18 or older who are visually able and who are residents of the United States of America.

Please read this form. Please email the principal investigator or faculty adviser with any questions you may have before agreeing to take part in this study.

Purpose – About the Study

The purpose of this study is to examine how men perceive their bodies in response to images from popular media.

Procedures - What You Will Do

This study will be administered through SurveyMonkey. If you agree to participate, you will be shown a series of twenty (20) images in your category. These images may contain men posing provocatively for advertisements, men demonstrating what they do for work, or retail goods (e.g., food packaging, household goods). You will then rate each image.

Following the survey, you will be asked to complete a brief 10-item questionnaire which ranks how you feel about a variety of body attributes.

The study should take no more than 30 minutes to complete.
Risks and Benefits

The risks are no greater than the risks in daily life or activities.

Some images contain male bodies exhibited in states of partial undress and in contexts which are sexualized. These images are ones from everyday advertisements for products such as cologne or underwear. However, a possible risk is that you may experience slight discomfort or embarrassment: when viewing such male images. Another possible risk is that you may also feel slight discomfort when rating your body.

Although there are no direct benefits to participants, a benefit for science will be to gain a better understanding of how media can influence people’s physical self-concept.

Please review the below resources that are available if you experienced any discomfort:

·         For all participants: The National Alliance on Mental Illness (NAMI) has a HelpLine that can be can be reached Monday through Friday, 10 am–6 pm, ET, by calling 1-800-950-NAMI (6264) or emailing The NAMI HelpLine is a free, nationwide peer-support service providing information, resource referrals and support to people living with a mental health conditions, their family members and caregivers, mental health providers and the public. HelpLine staff and volunteers are experienced, well-trained and able to provide guidance.

·         For residents of Northeast Pennsylvania: The Scranton Counseling Center Emergency/Crisis Intervention hotline provides immediate mental health care & evaluation for persons in a state of emotional crisis by mental health professionals, 24/7 (including holidays) and may be contacted at (570) 348-6100.

·         For Marywood University students: The Marywood University Counseling/Student Development Center offers personal counseling to help students identify, clarify, and resolve important issues including body image, self-esteem, and others.
The CSDC is located at 1017 McGowan Center and may be contacted at 570-348-6245 -
Payment or Other Rewards

At the end of the online survey, you will be asked to select one of two options for compensation:

·         If you are a Marywood University student, you can receive 0.5 class credits through the SONA system for your participation. An alternate assignment is available by arrangement with your professor for students who do not wish to participate in the study.

·         All other participants can elect if they would like to be entered into a raffle for a $20 Amazon gift card. If you would like to enter at the end of the study, you will be directed to click on a new link that brings you to an unconnected data collection site. Here you will be asked to enter your email for entry into the raffle. This will in no way be associated with collected data. Dr. Morton (faculty adviser) will use a random number generator to select one recipient. All those who enter will be notified of whether or not they won by May 1, 2020.

The records of this study will be kept private. Information used in any written or presented report will not make it possible to identify you. Only the research team and their faculty advisor will have access to the research records. Records will be kept on a password protected computer. Records will be kept indefinitely. For Marywood University student participants, your SONA ID will only be used for the assignment of credit and will not be stored with your research records. No web-based action is perfectly secure. However, reasonable efforts will be made to protect your transmission from third-party access.


Taking Part is Voluntary

Participation is voluntary. Your decision whether or not to participate will not affect your current or future relationship with the investigators. It will not affect your relationship with Marywood University or any of your current professors. You may withdraw at any time. There will be no penalty. To withdraw, close your web browser. Your information to that point will be electronically deleted.
Contacts and Questions

If you have questions about this study at any time, contact the principal investigator or the advisor. Their contact information appears at the top of this page.

If you have questions related to the rights of research participants or research-related injuries (where applicable), please contact the Institutional Review Board at (570) 961-4782 or

You may print a copy of this form to keep for your records.
Statement of Consent

By entering this survey and participating in the study:

•       You understand what the study involves.

•       You have contacted the Principal Investigator or Faculty Advisor with any questions if you had them.

•       You agree to participate in the study.
0 of 69 answered