INSTORE's 4-minute Brain Squad Survey

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* 1. How were sales last month compared to September 2017?

Way Up (25 percent or more)

About the Same

Down

Way Down (25 percent or more)

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* 2. HOT SELLERS
Please tell us what sold well in your store in September and what you’ll be re-ordering. It could be a product category, a design, a brand, even a price point (although brand names and specific products are best!).

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* 3. How were your sales of PLATINUM jewelry in the last 12 months?

Way up (20 percent or more)

They're about the same

They're down

Way down (20 percent or more)

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* 4. CONFIDENCE INDEX
Here is the latest installment of our Jeweler's Confidence Index, which is based on the following two questions:
(1) In the past month, do you feel the short-term outlook for your business has …

Improved

Remained the same

Deteriorated

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* 5. (2) Compared to the same month in 2017, did you order more or less stock in September?

Same

Less

GENERAL QUESTIONS
Now, a few more general inquiries about the way you do business

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* 6. ONE QUICK QUESTION
What do you do on your commute to work?

Listen to music

Listen to a work/productivity-related podcast or radio program

Plot the day ahead with Siri, your phone planner, pad and pencil, in your mind, etc

Play Candy Crush (or some other diversionary game)

Other (please specify)

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* 7. DO YOU OR DON'T YOU?
Do you or don't you provide food for your staff?

Yes

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* 8. If you said yes, please tell us what, how and when you lay on food, and what's the rationale for providing such a benefit. If you said no, please tell us why not.

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* 9. BUZZ SESSIONS
The tight labor market is allowing workers to be more picky. If you've tried to hire recently, were you surprised by any of the questions or demands made by the people you interviewed?

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* 10. POP QUIZ
Yep, here's our latest effort to parse the psychological make-up of America's jewelers. Please choose:

	A	B	N/A
Wealthy in 1918 or middle class in 2018	Wealthy in 1918 or middle class in 2018 A	Wealthy in 1918 or middle class in 2018 B	Wealthy in 1918 or middle class in 2018 N/A
Contrarian or Conformist	Contrarian or Conformist A	Contrarian or Conformist B	Contrarian or Conformist N/A
Han Solo or Luke Skywalker	Han Solo or Luke Skywalker A	Han Solo or Luke Skywalker B	Han Solo or Luke Skywalker N/A
Platinum or Gold	Platinum or Gold A	Platinum or Gold B	Platinum or Gold N/A
What's worse: Seeing your best friend succeed or Seeing your best friend fail	What's worse: Seeing your best friend succeed or Seeing your best friend fail A	What's worse: Seeing your best friend succeed or Seeing your best friend fail B	What's worse: Seeing your best friend succeed or Seeing your best friend fail N/A
If money were no consideration: Prep school or Public school	If money were no consideration: Prep school or Public school A	If money were no consideration: Prep school or Public school B	If money were no consideration: Prep school or Public school N/A
Flu shot or No flu shot	Flu shot or No flu shot A	Flu shot or No flu shot B	Flu shot or No flu shot N/A
Karaoke or bar trivia	Karaoke or bar trivia A	Karaoke or bar trivia B	Karaoke or bar trivia N/A
Train or Bus	Train or Bus A	Train or Bus B	Train or Bus N/A
Americano or Latte	Americano or Latte A	Americano or Latte B	Americano or Latte N/A
Venus or Mars	Venus or Mars A	Venus or Mars B	Venus or Mars N/A
Ketchup or Mustard	Ketchup or Mustard A	Ketchup or Mustard B	Ketchup or Mustard N/A
Halloween or Thanksgiving	Halloween or Thanksgiving A	Halloween or Thanksgiving B	Halloween or Thanksgiving N/A
Disney or Nickelodeon	Disney or Nickelodeon A	Disney or Nickelodeon B	Disney or Nickelodeon N/A
Bagel Bites or Mini Quiche	Bagel Bites or Mini Quiche A	Bagel Bites or Mini Quiche B	Bagel Bites or Mini Quiche N/A
Daylight or Moonshine	Daylight or Moonshine A	Daylight or Moonshine B	Daylight or Moonshine N/A
Frank Sinatra or Elvis	Frank Sinatra or Elvis A	Frank Sinatra or Elvis B	Frank Sinatra or Elvis N/A
New Year’s Eve or New Year’s Day	New Year’s Eve or New Year’s Day A	New Year’s Eve or New Year’s Day B	New Year’s Eve or New Year’s Day N/A
What’s Worse: Losing your car keys or Losing your phone	What’s Worse: Losing your car keys or Losing your phone A	What’s Worse: Losing your car keys or Losing your phone B	What’s Worse: Losing your car keys or Losing your phone N/A
Procrastinator or Precrasinator (someone who compulsively does things before they need to be done)	Procrastinator or Precrasinator (someone who compulsively does things before they need to be done) A	Procrastinator or Precrasinator (someone who compulsively does things before they need to be done) B	Procrastinator or Precrasinator (someone who compulsively does things before they need to be done) N/A

... AND WRAPPING UP
Finally, your chance to sound off about our magazine, the industry or even our surveys.

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* 11. LETTERS TO THE EDITOR.
Is there anything you'd like to say about the jewelry industry in general, the magazine or our most recent lead story ("4 Weeks to Peak Performance")? If so, the floor is yours.
(And if you haven't received the magazine yet, please be patient, it should be arriving very soon.)

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* 1. How were sales last month compared to September 2017?

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* 2. HOT SELLERSPlease tell us what sold well in your store in September and what you’ll be re-ordering. It could be a product category, a design, a brand, even a price point (although brand names and specific products are best!).

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* 3. How were your sales of PLATINUM jewelry in the last 12 months?

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* 4. CONFIDENCE INDEXHere is the latest installment of our Jeweler's Confidence Index, which is based on the following two questions:(1) In the past month, do you feel the short-term outlook for your business has …

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* 5. (2) Compared to the same month in 2017, did you order more or less stock in September?

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* 6. ONE QUICK QUESTIONWhat do you do on your commute to work?

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* 7. DO YOU OR DON'T YOU? Do you or don't you provide food for your staff?

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* 8. If you said yes, please tell us what, how and when you lay on food, and what's the rationale for providing such a benefit. If you said no, please tell us why not.

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* 9. BUZZ SESSIONSThe tight labor market is allowing workers to be more picky. If you've tried to hire recently, were you surprised by any of the questions or demands made by the people you interviewed?

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* 10. POP QUIZYep, here's our latest effort to parse the psychological make-up of America's jewelers. Please choose:

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* 2. HOT SELLERS
Please tell us what sold well in your store in September and what you’ll be re-ordering. It could be a product category, a design, a brand, even a price point (although brand names and specific products are best!).

* 4. CONFIDENCE INDEX
Here is the latest installment of our Jeweler's Confidence Index, which is based on the following two questions:
(1) In the past month, do you feel the short-term outlook for your business has …

* 6. ONE QUICK QUESTION
What do you do on your commute to work?

* 7. DO YOU OR DON'T YOU?
Do you or don't you provide food for your staff?

* 9. BUZZ SESSIONS
The tight labor market is allowing workers to be more picky. If you've tried to hire recently, were you surprised by any of the questions or demands made by the people you interviewed?

* 10. POP QUIZ
Yep, here's our latest effort to parse the psychological make-up of America's jewelers. Please choose: