SDM September Blog Survey Sunny Dublick Marketing | Marketing 101 Quiz Question Title * 1. How many "P's" are there in the traditional marketing mix? 4- Product, Price, Place and Promotion 5- Product, Price, Placement, Promotion and Processes 7- Product, Price, Place, Promotion, Physical Evidence, People and Processes 8- Product, Price, Place, Promotion, Physical Evidence, People, Processes and Personality OK Question Title * 2. What are the 4 "C's"? A new pop band made popular from the X-Factor A proposed Marketing Mix focused entirely on the customer Cost, Creation, Cohesion and Customer A counterpoint to the 4 P's, proving their ineffectiveness OK Question Title * 3. According to Sunny Dublick Marketing, which of the following is the FIRST step you should take to create your marketing strategy and/or plan? Start testing ideas with your target audience The best marketing strategy is not to have a strategy, just focus on sales and it'll all work out Write down your marketing mix Define SMART Goals OK Question Title * 4. True or False: In Services Marketing, "Physical Evidence" refers to the forensic data you leave at the scene of a sale. True False OK Question Title * 5. What is the best course of action you can take after deploying a marketing tactic? Give it some time to perform to determine the actual effectiveness Regularly check and report on key metrics that match your goal Once some time has gone by, make minor adjustments to see the impact on your results All of the above OK DONE