Exit The 2016 Personal Branding Survey Pulsecheck Questions (* - represents optional areas) Question Title * 1. In your opinion, how important is personal branding/reputation management to business & career success? Very Important Somewhat important Neutral Somewhat Unimportant Very Unimportant Reasons Why:* Question Title * 2. Has "personal branding/reputation management" increased in importance over the last 5 years? Yes, it's a lot more important About the same importance as before No, it's a lot less important Why/Why Not?:* Question Title * 3. Are you comfortable with the term "Personal Branding"? Yes, that's what people need/should build No, people shouldn't be brands/should just be themselves N/A, don't have a strong opinion either way Why/Why Not? Alternative terms?:* Question Title * 4. Do employers value staff with strong personal brands? Absolutely, they consider them essential Consider somewhat important Neutral, doesn't really factor into employee value Consider somewhat unimportant Consider no value, potentially damaging Why/Why Not?:* Question Title * 5. How happy are you with your own personal brand right now? Very Happy Somewhat Happy Neutral Somewhat Unhappy Very Unhappy Why/Why Not?:* Question Title * 6. What are the top three reasons to invest in your personal brand? (maximum three choices) Fulfillment - creates a happier you (e.g. personal satisfaction, recognition, ego) Skills - exhibits your expertise and leadership Exposure - enhances awareness and presence Damage Control - combats negativity/bad publicity/rumours Power - elevates personal authority and autonomy Reputation - builds trust and credibility Differentiation - make you stand out from the crowd Self-awareness - clarifies focus & goals Word of Mouth - build referrals and buzz Networks - fosters connections, collaborations and discussions Revenues - creates wealth, directly or indirectly Leverage - benefits employer/important stakeholders Other (please specify): Question Title * 7. Within a business setting, which type of employee stands to gain the most from strong personal branding? (max. three choices): Finance Prospective/New Hires CEO Junior Managers/Staff Customer Service IT/Technology Operations/Production Sales Supply Chain/Procurement Marketing Human Resources Executives/CxOs Entrepreneurs/Small Business Owners Legal/Regulatory Senior Directors/Managers Other (please specify): Question Title * 8. What are the key success factors of a great personal brand? (max. three choices): Appearance - style/tone/first impressions support personal brand Commitment - persistence/stick-to-it-ness in personal brand efforts Network - wide/deep/multi-channel presence and connections Passion - enthusiastic, infectious delivery of personal brand Distinctive - memorable, differentiated personal brand Affinity - likeable/trustworthy/positive image and perception Credibility - substance/track record to support personal brand Authenticity - genuineness/transparency of personal brand Clarity - coherent/understandable personal brand promise Content - interesting/provocative/widely shared media Purpose - noble/higher-order vision/values behind personal brand Other (please specify) Question Title * 9. What are best media/content tools to promote a personal brand? (max. three choices): Email Newsletter Podcast/Webinars/Webcast Personal Website Video/Photo Sharing Authoring Book Articles/Guest Contributions to Media Partners Social Media/Networks Collaborative Forums/Wikis/Q&As Association membership/involvement SEO/Links Offline Tools (e.g. business cards/appearance/giveaways) Direct Outreach to Influencers Presentations/Speaking Opportunities Offline Networking Media Appearances Blog Awards/third party recognition Other (please specify): Question Title * 10. What are the most frowned upon/negative aspects of personal branding? (max three choices): Absence of credibility/substance Absorbed - solely in it for themselves Sameness - looks/feels like everybody else Lacking authenticity/fakery Shameless/over self-promotion Erratic - no consistency of focus/tone Boring - does not provoke interest/provocation Lazy - not willing to put in time and effort Unethical behaviours - (e.g. spamming/backstabbing) Out of sync with employer/partner brand(s) Valueless - not enhancing follower/fan's lives Tone wrong - (e.g. too serious/too casual) Too much time spent on themselves vs. bigger purpose Other (please specify): Question Title * 11. Within social media, rank the following websites/platforms for building your personal brand importance (1 being highest importance): 1 2 3 4 5 6 7 8 9 10 11 N/A Vine N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Facebook N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Pinterest N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Snapchat N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Twitter N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Slideshare N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Medium N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Wikipedia N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Quora N/A 1 2 3 4 5 6 7 8 9 10 11 N/A LinkedIn N/A 1 2 3 4 5 6 7 8 9 10 11 N/A Youtube N/A Question Title * 12. Think fast, who do you immediate think of as (and why, if you have a reason): A "great" personal brand A "horrible" personal brand Question Title * 13. What forces may drive the rise of "personal branding" the most in the future: (max three answers): Organizational acceptance of strong personal brands Rise of freelancing/free agent jobs helped by personal brand reputation Enhanced technology/limitless connectivity Ability to monetize personal brand Younger generations driving more open, social culture Enhanced ability to measure personal brand appeal Entrepreneurship as an aspirational career focus Ease in building/scaling large personal brand audiences Increased globalization Other (please specify):* Question Title * 14. Will you be investing more time/effort/resources into your personal brand over the next five years: Yes, a lot more Yes, a little more About the same as I do now No, a little less No, a lot less Why/why not?:* Question Title * 15. What is the best habit you have seen/used for building a personal Brand? * Question Title * 16. Your Contact Details: Name Email Twitter Done