Getting to know you

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* 1. What sector of tourism do you represent? Please select that which most closely describes your business; if many apply, select that which represents the greatest portion of your business.

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* 2. How long have you been operating your business in PEC?

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* 3. Do you currently belong to a sector-specific association or organization in The County, with governance, transparency and clear roles, that is NOT a BIA, or Chamber of Commerce?

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* 4. If you said "yes" to the above, please specify what organization(s) you are a part of.

Your perspectives

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* 5. Do you feel accommodators should have a greater say in destination marketing and management decisions?

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* 6. Do you feel that community members who do not directly benefit financially from tourism should be part of destination marketing or management decision making?

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* 7. Do you feel the industry is ready for a 2021 transition to a DMO?

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* 8. Tourism management can consist of building or improving tourism assets, providing stakeholder support & resources, and better managing visitor flow through such strategies as four season development and off-peak promotion. With this in mind and based on today's learnings, please fill in the blank:

I believe ______ should be responsible for tourism MANAGEMENT.

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* 9. Regardless of who is responsible, what are your top THREE priorities for destination MANAGEMENT?


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* 10. Destination marketing does not typically mean marketing individual businesses. It involves campaigns and strategic activities - such as developing experiences, attracting festivals, and supporting conferences or corporate travel - to draw visitors to the area. Typically, it does this by highlighting the destination's unique characteristics and assets. With this in mind and based on today's learnings, please fill in the blank: 

I believe ______ should be responsible for tourism MARKETING.

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* 11. Regardless of who is responsible, what are your top THREE priorities for destination MARKETING:

Thank you for taking the time to share your perspectives! For information about the MAT implementation, visit The County’s Have Your Say engagement site: https://haveyoursay.thecounty.ca/municipal-accommodation-tax-mat. Questions and comments can also be directed to Karen Palmer, Destination Marketing & Development Coordinator, at kpalmer@pecounty.on.ca or 613-242-6476.
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