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Soccer Fan Survey

We are a team of MBA students from UCLA Anderson conducting research on behalf of a women’s sports organization to better understand fan engagement and experience. Your feedback will help shape future matchdays, digital content, merchandise, and community initiatives. Participation is completely voluntary, and responses will remain confidential and anonymized in our research. Thank you for sharing your thoughts!
1.How would you rate your level of fandom for women’s soccer?
2.How did you first become a fan of women's soccer? (Select one)
3.What’s your favorite part of being a fan? (Select up to 2)
4.What would improve your overall game-day experience? (Select all that apply)
5.During the off-season, what types of women’s soccer content or activities would you most enjoy or find valuable? (Select all that apply)
6.What other sports do you regularly watch, follow, or attend live games? (Select all that apply)
7.What does women's soccer merch mean to you? (Select up to 2)
8.If your favorite team released new merch, what would excite you the most? (Select up to 2)
9.If there were ways for fans to feel even more connected to the team, what would interest you the most? (Select up to 3, or select "Not interested.")
10.How do you typically follow women's soccer news and updates? (Select all that apply)
11.What kind of digital content do you enjoy most? (Select all that apply)
12.What kinds of brand partnerships would feel the most natural for women's soccer? (Select all that apply)
13.What’s the best way to bring new fans into the women's soccer community? (Select all that apply)
14.What would make you feel even more connected to women's soccer?
Current Progress,
0 of 14 answered