Smartphone QR code, NFC Tag and Augmented Reality usage survey

Survey of smartphone technology interpretation at heritage sites

100% of survey complete.

This ITiC survey covers smartphone interpretation including Quick Response (QR) codes, NFC Tags and Augmented Reality, and how smartphone technologies can help the public to improve their understanding of UK conservation and heritage sites. For more information on ITiC and to download a QR code or NFC Tag reader App see www.itsinconservation.co.uk

Have you ever scanned a QR code?

Question Title

* 1. Have you ever scanned a QR code?

Yes, using the built in camera and a QR code reader app on my iPhone

Yes, using the camera and a QR code reader on my Android phone

Yes, using the camera and a QR code reader on my Windows phone

Yes, using the camera and a QR code reader on my Blackberry

Yes, using the camera and a QR code reader app on my iPad

Yes, using the camera and a QR code reader app on my tablet PC

Yes, using the camera and a QR code reader on a device not listed above

No, I have never scanned a QR code

If you have never scanned a QR code, why not?

Are you aware of NFC Tags for mobile scanning? e.g. South Downs 'Media Point' signs

Question Title

* 2. Are you aware of NFC Tags for mobile scanning? e.g. South Downs 'Media Point' signs

Yes

Don't know what they are

Have you scanned a smartphone NFC Tag? e.g. South Downs 'Media Point' signs

Question Title

* 3. Have you scanned a smartphone NFC Tag? e.g. South Downs 'Media Point' signs

Yes, using my iPhone

Yes, using my Android phone

Yes, using my WIndows phone

Yes, using my Blackberry phone

Yes, using a tablet device

Yes, using another mobile device

No, not that I'm aware of

No, I don't know what NFC Tags are

If Yes, where was the first NFC Tag you scanned?

If you have never scanned a NFC Tag, please tell us why not?

Question Title

* 4. If you have never scanned a NFC Tag, please tell us why not?

I don't think my phone is able to scan NFC Tags

I don't know what they are or what they are for

I can scan NFC Tags but prefer not to use the mobile web

I can scan NFC Tags but don't really understand their uses

I can scan NFC Tags but don't see much benefit to me

Any comments you would like to add about NFC Tag use at heritage sites?

What might you like about QR codes or NFC Tags at heritage sites? (tick all that apply)

Question Title

* 5. What might you like about QR codes or NFC Tags at heritage sites? (tick all that apply)

They are relatively easy to scan so I could access information online quickly and easily whenever I choose

I can see they could add useful additional knowledge at key places to add benefit to a heritage visit

I like using applications that I have installed on my mobile or device, so I would find it fun to scan them

I can bookmark and save links from QR codes or Tags to look at later if I'm in a hurry when I spot them

My access is limited to some locations so these codes would help me see more about places I can't go

I sometimes have a dog or children with me so can see more about a nearby site if I'm not able to visit

To avoid spoiling the site QR codes and NFC Tags can be added easily and cheaply on existing posts

Any other things you might like about QR codes or NFC Tags at heritage sites?

How likely would you be to scan a QR code or NFC Tag at a UK heritage site?

Question Title

* 6. How likely would you be to scan a QR code or NFC Tag at a UK heritage site?

Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely

What would make you likely to scan QR Codes or NFC outdoors? (tick all that apply)

Question Title

* 7. What would make you likely to scan QR Codes or NFC outdoors? (tick all that apply)

Owning a mobile that is able to scan QR codes or NFC Tags, as my current mobile can't do this

Remembering to take my phone or device out with me on visits to heritage properties or sites

Links that help me understand and appreciate more about the heritage locations that I visit

Interactive games for the children that use QR codes or NFC Tags e.g. geocache treasure trail

Detailed website pages and pictures from the QR code or NFC Tags that tell me about each site

Having links not just to web pages but also relevant video, audio, pictures and interactive games

Website links from the QR codes or NFC Tags linking to special offers or vouchers I can use nearby

Any other comments you think could be useful?

What would benefit your use of QR codes or NFC at heritage sites? (tick all that apply)

Question Title

* 8. What would benefit your use of QR codes or NFC at heritage sites? (tick all that apply)

Having a link I can visit to check if my mobile is suitable to scan QR codes or NFC Tags

Having a free 'app' I can download to my phone or device so I can scan QR codes or Tags

Having a map of heritage locations with QR code or NFC points so I can find them all easily

Having QR codes and NFC Tags sited together so I can use one or the other on my mobile

Having codes at lots of key locations with links to detailed online pages and information

Having codes that are linked to a GPS waypoint locator on my phone, so I can find all the codes easily

Having codes that link to an audio trail for a flavour of the people who lived and worked at a heritage site

Any other ways you think that heritage sites could benefit from mobile interpretation?

Are you aware of Augmented Reality for use with mobiles? e.g. LAYAR app on South Downs

Question Title

* 9. Are you aware of Augmented Reality for use with mobiles? e.g. LAYAR app on South Downs

Yes, and I have also tried it out on my mobile

Yes, but I haven't tried it out on my mobile yet

No, I'm not really sure what mobile Augmented Reality is

If Yes, what have you used Augmented Reality on your mobile for?

We are keen to know if there are any age-related mobile trends - what is your age?

Question Title

* 10. We are keen to know if there are any age-related mobile trends - what is your age?

Under 15

15 to 24

25 to 34

35 to 44

45 to 54

55 to 64

Over 65

Prefer not to say

Do you have any comments about the use of mobile interpretation?