PCG Research: Cable Industry Advertising for U.S. Auto Dealers

Exclusively for Dealership Owners/Managers Involved in Advertising Decisions

Individual responses will not be published. This survey is part of ongoing research in the automotive industry by PCG Research. If you are not an automotive dealership manager (independent or franchise) involved in marketing decisions, please DO NOT complete this survey. This survey is intended for MANAGERS who have an input on the marketing investments for a dealership or dealer group, especially those involving cable TV advertising. Download previous public research reports by visiting www.pcgresearch.com

Question Title

* 1. Are you involved in making cable advertising/marketing decisions?

Yes

Question Title

* 2. In what state or U.S. territory do you live?

Alabama

Alaska

American Samoa

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

District of Columbia (DC)

Florida

Georgia

Guam

Hawaii

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Northern Marianas Islands

Ohio

Oklahoma

Oregon

Pennsylvania

Puerto Rico

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Virgin Islands

Washington

West Virginia

Wisconsin

Wyoming

Question Title

* 3. What is the best title to describe your role in the dealership?

Owner/Partner/Dealer Principal

Marketing Manager / Advertising Director

General Manager

General Sales Manager / Deck Manager

Internet / BDC Manager

CEO/CFO/CMO/Operations Manager

Fixed Operations Manager / Facilities Manager

Other

Question Title

* 4. Which cable provider is the dominant provider in your market?

Comcast Spotlight (XFINITY)

Charter / Spectrum Reach

Cox Communications

Cablevision (Optimum)

WOW!

Suddenlink Communications

RCN

Cable ONE

GTT Communications

Windstream

Other