Project SquawkBack - OEM Personnel Survey 2026

SECTION 1: About You

1.Your name (optional)

2.Your OEM organization(Required.)

3.Your role(Required.)

5.Your primary territory(Required.)

SECTION 2: Dealer Relationships

7.My dealer accounts trust me as a resource, not just an OEM representative.(Required.)

8.The most common challenge in my dealer relationships is:(Required.)

Dealers feel disconnected from OEM decisions

Parts and product availability issues

Dealers resist new OEM programs or requirements

Technical support escalation quality or speed

Different values / priorities between dealer and OEM

Farmer complaints that create dealer friction

9.Feedback I collect from dealers and farmers actually influences product or process changes at the OEM level.(Required.)

10.My dealer accounts would rate me as a highly effective
support resource.(Required.)

SECTION 3: Farmer Understanding

11.I have a strong understanding of the financial and emotional
pressures farmers face during seeding and harvest.(Required.)

12.How often do you interact directly with farmers (end users)?(Required.)

13.My primary source of insight into the farmer's experience is:(Required.)

Direct farm visits and conversations

Dealer staff feedback

Warranty and complaint data

Industry reports and surveys

I came from a farming background myself

14.The most common product or service complaint you receive
from the field is:(Required.)

Parts availability and lead times

Product reliability or design issues

Software / precision ag / connectivity issues

Support response time

Dealer knowledge gaps

Warranty claim denials or delays

SECTION 4: Internal OEM Perspective

15.There is a significant gap between what OEM headquarters
decides and the reality I face in the field.(Required.)

16.When your OEM rolls out a major new program or product
change, the biggest challenge is:(Required.)

Getting dealer buy-in and adoption

Training dealer staff adequately and quickly

Managing farmer expectations during the transition

Internal OEM alignment before the rollout

Competing priorities for dealer attention

17.The skill I wish I had more training in is:(Required.)

Change management and dealer adoption strategies

Emotional intelligence and difficult conversation skills

Advanced technical product knowledge

Data analysis and territory planning

Sales and influence skills

Leadership and coaching

18.I actively collaborate with dealers to develop solutions,
rather than simply communicating OEM mandates.(Required.)

19.I feel I have the tools and authority to advocate effectively
for dealers and farmers within my OEM organization.(Required.)

SECTION 5: Perspectives & Training Value

20.Scenario: A dealer is openly hostile about a new OEM program
they believe will hurt their margins. Your approach is:(Required.)

Listen fully before explaining the OEM rationale

Present the business case and data supporting the program

Acknowledge their concern and find what flexibility exists

Escalate to my manager to deliver the message

Ask what would need to change for them to support the program

21.If you could change ONE thing about how your OEM supports
dealers and farmers, what would it be?

Note: This is the core of SquawkBack, your perspective as an
OEM rep shapes the curriculum.(Required.)

22.I would find a two-day workshop on emotional intelligence, leadership, and perspective-taking highly valuable for my role.(Required.)

23.My preferred training format is:(Required.)

In-person workshop

Virtual / online (self-paced)

Virtual live (facilitated, half-day sessions)

Hybrid (1 day virtual + 1 day in-person)

24.Any other comments, observations, or insights from the field
you'd like to share?(Required.)