Participant Recruitment

Thanks for your interest in our market research project.

Who Should Apply To Be A Participant?

• women and men who care about how their hair looks
• all ages, 18+
• people who have purchased a “premium” shampoo costing more than $20 per regular-sized bottle

What’s Involved?

1. Panelists will answer an initial questionnaire about their hair.
2. They will then shampoo 6 times using the products, answering a brief questionnaire each time.
3. When done, the panelists will answer an online survey re: their overall impressions. Note: all answers will be treated as confidential.

Compensation is $50 cash to the participant or to their favorite charity.

When?

• There are two trials -- one in January and one in February.
• For January, we will mail you product samples so that you receive them by January 15th.
• The trial will end on January 31, 2014, or sooner if the Participant has completed the 6 uses.
• If you are interested ONLY in the February trial, simply say so in the last question.

If you would like to participate, please give us a bit of information. We’ll contact you shortly about next steps:

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* 1. Name?

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* 2. Email?

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* 3. Gender?

Female

Male

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* 4. Curly or Straight? (Describe how your hair is naturally and if you straighten or curl it now.)

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* 5. Oily or Dry? (Describe the general nature of your scalp and hair.)

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* 6. Colored or Processed? (Describe coloring, perming, keratin-treating or other processing that you have used on your hair within the last 9 months.)

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* 7. How long is your hair?

Short

Neck-length

Shoulder-length

Below shoulders

Other (please specify)

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* 8. What’s the texture of your hair?

Fine

Normal / Regular

Coarse

Other (please specify)

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* 9. How many times per MONTH do you shampoo your hair?

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* 10. How often have you bought a premium-priced shampoo (defined as costing more than $20 per regular-sized bottle)?

Never

Seldom

Sometimes

Often

Almost Always

Other (please specify)

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* 11. If so, what type of retail outlet would you normally use to buy the premium priced shampoo?

Not applicable - I never buy premium-priced shampoos

Salon or spa

Department store or specialty retail (Sephora, Macy's)

Mass market retailer (Target, CVS)

Internet / e-commerce

Other (please specify)

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* 12. Age range?

18-35

36-50

51-70

70+

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* 13. Thank you for applying! If you need anything, email trial@luminse.com. If there’s anything else you want us to know, or you have a question, here is an “Anything Else?” box you can use: