Dear Book Industry Colleagues,

This is an exciting time!

For years, AAP and BISG have developed data separately on the size of the market for books—in the aggregate and by market sector. We have used different models and produced different results. Now, AAP and BISG are working together to develop a new data model to track book industry statistics and to dramatically improve our capacity to estimate the size of market sectors and the industry as a whole.

AAP and BISG have retained Management Practice, Inc. (MPI) to develop a prototype data model. A committee of representatives of AAP and BISG members is overseeing the process.

Now, you're invited to join us!

We expect participants from every sector of the book business will find that the improved accuracy and timeliness of data will lead to better business decisions and more effective public advocacy. We welcome your involvement in the process.

Over the next couple months, AAP, BISG and MPI will be contacting our members through interviews and surveys to determine the usefulness and accuracy of the new data model as it develops. The following brief survey stands at the beginning of this process. Please take the time to let us know what you think about the direction we're going by submitting your response no later than Friday, June 25, 2010 at 5:00 p.m. Eastern.

We look forward to working with you on this extremely important industry initiative.

With kind regards,

Tom Allen
President & CEO
Association of American Publishers

Scott Lubeck
Executive Director
Book Industry Study Group, Inc.