The Alliant Energy Center is a valuable cultural, social and economic asset to Dane County and Greater Madison. Throughout its 100-year history, the Center has generated substantial economic impacts and contributed greatly to our quality of life. However, community needs and market analyses have shown great potential to increase these benefits and that a failure to begin making improvements will diminish this asset and create a fiscal burden. Accordingly, the Dane County Board established a Master Plan Oversight Committee to develop a market-driven, financially sustainable plan, which was completed at the end of 2018. Implementation of the first phase of that redevelopment is currently underway, including pre-design work on an expansion of the Exhibition Hall, the creation of a central plaza, relocation of one show ring and the addition of parking and a ring road.