Landing Pages: How to Generate Sales and Leads - Alex Oliveira

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* 1. The whole purpose of a landing page is ________.

To show off all your products

To capture data or leads and convert them into a sale

To share testimonials with your potential customers

To give current customers a point of reference

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* 2. According to Alex, a landing page is like a(n)________.

Book

Billboard

Instagram feed

Sales flyer

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* 3. True or False: Landing pages need to be tested.

True

False

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* 4. True or False: Pinterest does NOT boost new accounts.

True

False

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* 5. True or False: There's always someone trying to capitalize on the journey between you and your customer.

True

False

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* 6. When building landing pages, what should you continually do with them?

Critique them

Test them

Change them

Browse them

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* 7. In the context of landing pages, what does the term "sticky" mean?

The content is likely to make someone stay on the page.

There are too many buttons.

As you browse, the form stays in one place, overlaid.

The site doesn't load very quickly.

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* 8. According to Alex, what are the four steps for creating a great landing page?

Design

Optimize

Fund

Promote

Measure

Analyze

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* 9. Which of the following should be done throughout the optimization process?

Asking others what they think

Keeping up with design trends

A/B testing

Creating content

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* 10. What does Alex suggest that you eliminate from your landing pages?

Social media links

Pop-ups

Testimonials

Special offers